All Sessions
CASE Europe Annual Conference 2023
CASE Europe Annual Conference 2023
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9:30 AM - 10:30 AM UK Time
Campaigning for Success: What Makes an Effective Promotional Campaign?
This session will explore the ingredients of an effective promotional (marketing and communications) campaign for universities. It will draw on examples from many universities around the world and include a particular focus on Monash University's #ChangeIt campaign - with the campaign leader providing the details of this campaign as a shining global example. We'll look at campaigns that build brand awareness, project certain brand values, and provide a compelling narrative. There's been a particular growth in how universities promote their (academic) research strengths and credentials - so we'll be providing examples of these campaigns and the benefits. This will be a case study session - with a senior speaker from Monash University providing details of the #ChangeIt campaign and an experienced global communications consultant providing a range of examples and drawing out the commonalities that make such campaigns impactful and successful.
Speakers: Justin Shaw, Chief Higher Education Consultant, Communications Management, Caroline Knowles, Director, Global Marketing, Monash University
Competencies: Global and Cultural CompetenceRelationship Building
Topics: Branding
9:30 AM - 10:30 AM UK Time
Living Black at University: Three Years on from BLM Resurgence
The murder of George Floyd, in May 2020, triggered a worldwide response and boosted the momentum behind the Black Lives Matter movement. The HE sector has been held accountable to highlight its part in systemic racism and what can be done to be a truly anti-racist sector. Integrated advancement has a key role to play in anti-racism work.
Do students and staff feel universities are moving in the right direction? Are universities still making public shows of solidarity with Black communities? Three years on, we’ll be looking at whether there has been any substantial change and what best practices can be shared.
Speakers: Osaro Otobo, Consultant, Halpin Partnership, Lenrick Greaves, Consultant, Halpin Partnership
Competencies: Global and Cultural CompetenceRelationship Building
Topics: Diversity & Inclusion
9:30 AM - 10:30 AM UK Time
Hey Big Spender! Storyraise a Little Bit with Me.
The minute you walked through the university
I could see you were a grateful individual
A real big spender
Good mannered, so inspired
Say, wouldn't you like to know what's goin' on your alma matter?
So let me get right to the point
I want to show our stories to every alumni
Hey big spender,
Pay a little attention to me
Wouldn't you like to feel good, good, good
How's about a few stories, stories
I could show what we've been up to
Let me show you what we've been up to!
Speakers: Emanuel Diaz Miranda, Head of Content Marketing, IE University
Topics: Annual Giving
9:30 AM - 10:30 AM UK Time
The Future is Now. The Future is Legacies.
Investing in legacy fundraising will result in significant income growth. Legacy giving to the UK charity sector is predicted to reach £5bn by 2030. It’s true some legacy gifts materialise without an ask, but this only proves the enormous potential. This session will show how you have no choice but to promote Legacy giving to your supporters to be a part of what’s coming - the greatest inter-generational transfer of wealth in history. Join us to learn how easy it is to embed the legacy message and maximise your activity, no matter what area of fundraising you work in.
Speakers: Ella Searle, Head of Planned Giving, University of Bristol, Anna Wall, Head of Regular Giving and Legacy Giving, Imperial College London, Rosie Dale, Partner, More Partnership, Adrian Beney, Partner, More Partnership
Topics: Other
9:30 AM - 10:30 AM UK Time
Building Bridges Among Internal Stakeholder & International Alumni Relations
Engaging alumni abroad offers many benefits to the university and its communities. International alumni can play many roles in helping to establish and maintain institutional reputation and its brand worldwide. They can support many other institutional goals such as talent attraction, internships and jobs, universities and industry partnerships and many others.
For many of us in international alumni relations, many times the main challenge is not in mobilizing our alumni to support institutional goals once those are clearly defined, but rather getting internal support and specifically engaging academics to understand how alumni relations can support their department’s goals.
This interactive session includes a panel discussion that addresses the challenges and benefits of engaging internal stakeholders in building and maintaining international alumni relations. Who are the key stakeholders that can advance alumni engagement? Why are academics key to a successful strategy and what’s in it for them? These are the key questions to be discussed. The session will also include an opportunity for participants to ponder and discuss their challenges and innovative solutions in internal stakeholder engagement.
Speakers: Anita Straujuma, Head of Advancement, Riga Technical University, Rachel Bray, Head of CERN Alumni Relations, CERN, Sandra Rincon, Researcher, Author and Trainer, Tilburg University
Competencies: Industry or Sector ExpertiseStrategic Thinking
9:30 AM - 10:30 AM UK Time
THE Session
This session will explore the THE Global Reputation Survey data, which encompasses over 2.0 million academic reputation votes and includes responses from 100,000 academics surveyed. THE will provide valuable insights into current trends and best practices for building a robust reputation. Additionally, we will delve into the factors that contribute to the advancement of reputation in various regions.
Speakers: Rosie Sanniti, THE Regional Manager (UK and Europe), Times Higher Education, Anna Orlova, Regional Manger - UK & Europe, Times Higher Education
9:30 AM - 10:30 AM UK Time
Tinker, Tailor, Solider…Fundraiser? Espionage, Influencing and the Role of Intelligence in Philanthropy
In this session, Professor Richard J Aldrich, an expert on intelligence and security studies, at the University of Warwick, and Matt Ferguson, Warwick’s Director of Development will make the case for what the world of philanthropy can learn from the world of security services and professional intelligence gathering. This session is less about dead letter drops and shaken martinis than about how we build relationships that provide us with crucial philanthropic information, how do we motivate prospects do make bigger gifts then they ever have before, how should we deploy influencers and surrogates, and how can we anticipate the pitfalls – classic major gifts conundrums re-explored through the lens of espionage and tradecraft.
Professor Aldrich’s work is well known for his documentaries on the history of intelligence on Channel 4, ITV, and BBC 2.
Speakers: Matt Ferguson, Director of Development, University of Warwick, Richard Aldrich, Professor of International Security, University of Warwick
9:30 AM - 10:30 AM UK Time
Making Good Intentions a Reality: A Recipe for an Inclusive Workplace Culture in Higher Education
Despite ongoing efforts to support staff and students, institutions are still facing challenges translating their EDI missions, policies, and guidance into subsequent actions in cultivating an environment that values diversity, embraces inclusion, and empowers all.
In this session, Arish Mudra, EDI Consultant and Neuroscientist at the University of Edinburgh will delve into the strategies needed to transform well-meaning intentions into tangible actions that foster inclusivity across institutions.
Hosted by Rob Henry, Vice President of People, Talent, and Culture at CASE, this thought-provoking discussion will review a standard ‘recipe’ for institutions to practically make the change from strategic planning to delivery.
“Good intentions are not enough. They’ve never put an onion in the soup yet.” (Sonya Levien,1888-1960)
Speakers: Arish Mudra Rakshasa-Loots, Equity, Diversity, and Inclusion Consultant, Neuroscientist, The University of Edinburgh
10:30 AM - 11:15 AM UK Time
Northern Europe Gathering
Delegates from Northern Europe are invited to a networking opportunity hosted by members of the Continental Europe Cabinet.
Speakers: Chistina Powis, Head of Membership, CASE, UK, Barbro Kolbjørnsrud, Career & Employability Coordinator, University of Oslo, Norway, Teppo Heiskanen, Director, Advancement and Corporate Engagement, Aalto University
10:30 AM - 11:15 AM UK Time
Universities' Marketing Forum Gathering
A networking opportunity for existing UMF members and anyone keen to learn more about how this group is supporting and advocating for marketing professionals in higher education.
Speakers: Caroline Davis, Executive Director, Council for Advancement and Support of Education, Mark Garratt, Director of Marketing, Communications and Recruitment, Anglia Ruskin University (ARU), Chair CASE Europe Universities Marketing Forum and Chair, University Centre Leeds and Board Member, Luminate Education Group