All Sessions
CASE Europe Annual Conference 2023
CASE Europe Annual Conference 2023
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4:15 PM - 5:15 PM UK Time
Making Sense of your Digital Data: How to Create Reports that Empower Staff and Inspire Action
Starting with the ambitious goal of creating the "best campaign reports in the world" KAUST's Global Branding and Communications team and 448 Studio developed a project team and undertook a 6-month long project that encompassed 100s hours of work.
Using KAUST's largest brand campaign as the template, we deep-dived into every possible data point across web, emails, print, social media, digital marketing, and brand partnerships to determine what gets reported, how it is reported, and to who.
This session showcases our learnings, and we make recommendations on how to adapt and apply these to your own work and institutions.
Speakers: Tony Sheridan, Senior Digital Campaigns Specialist, King Abdullah University of Science and Technology, David Cowan, Marketing Director, 448 Studio & Forumm
Competencies: Global and Cultural CompetenceIntegrity and ProfessionalismBusiness and Financial AcumenRelationship BuildingIndustry or Sector ExpertiseStrategic Thinking
Topics: Branding
4:15 PM - 5:15 PM UK Time
How We're Using Data and Analysis to Boost Fundraiser Performance
How we turned an idea about data analysis into a successful insight dashboard that helps boost fundraising performance.
This will look at:
-Collaboration
-Importance of data collection
-Delivering Change
-Actionable insight using data visualisations
-Letting the data and insight drive our conversations
-Measuring the impact
Speakers: Lisa Bowler, Insight Officer, University of Leeds, Victoria Treherne, Head of Transformational and Major Giving, University of Leeds
Competencies: Integrity and ProfessionalismBusiness and Financial AcumenRelationship BuildingIndustry or Sector ExpertiseStrategic ThinkingLeadership
Topics: Annual Giving
4:45 PM - 5:30 PM UK Time
Multi-Cultural Network (MCN) Deep-dive
Deep dive with Liz Reilly and Karen Cairney following their key session Unleashing the power of your people: attracting, retaining and maximising the potential of your diverse talent pool.
Speakers: Liz Reilly, Director of Philanthropy & Donor Relations, University of Edinburgh, Karen Cairney, CEO and Founder, Cairney and Company
8:30 AM - 9:15 AM UK Time
Roundtable: Mentoring Collaboration with Alumni and Careers Teams
A discussion about how the Alumni and Careers teams at the University of Sussex have worked collaboratively to re-launch our mentoring offering between alumni (both recent graduates and graduates further along on their career journey) and final-year students, which prioritises students from under-represented groups.
In this session we will cover: designing our programme, launching our programme (including signups), what tools we used to keep alumni and students engaged, building a mentoring community through our exclusive networking and mentoring platform Sussex Connect (hosted through Gravyty) and challenges we faced along the way and lessons learnt.
Speakers: April Wilson, Alumni Relations Coordinator, University of Sussex, Jasmin Tse, Programmes Officer, University of Sussex
Competencies: Global and Cultural CompetenceRelationship Building
8:30 AM - 9:15 AM UK Time
Roundtable: How Staying Curious About Our Audience Created the Best Campaign We've Ever Had - UL Did It and so Can You
The University of Limerick had never implemented a large-scale marketing campaign solely focused on postgraduate study options. The launch of a new university strategy, increased focus on PG recruitment, and a new devolved marketing model changed everything. With small budgets but grand ambitions, we started by researching this core audience group, figuring out what they wanted from their uni and for themselves and brainstorming a campaign creative completely in-house that would inspire them to take action and follow their ambitions. Targeted peer-to-peer communication was the most authentic and impactful messaging we could offer, we knew had to ‘show, not tell’, bringing to life journeys students could identify with and imagine for themselves. We also had to bring all UL colleagues with us and stay true to the university brand.
In this session we will bring you through the steps of the campaign strategy and implementation and how achieving buyin throughout the University helped it to gather momentum. We hope to also reaffirm that there is phenomenal experience and marketing expertise in universities and how small budgets should not stop our big ideas. We hope as a group roundtable we can discuss the obstacles we all face to deliver effective campaigns and help each other overcome them.
Speakers: Eleanor McCormack, Head of Marketing and Campaigns, Ireland university of Limerick
Competencies: Industry or Sector ExpertiseStrategic Thinking
Topics: Branding
8:30 AM - 9:15 AM UK Time
Roundtable: CASE Insights Session (Data)
Speakers: Deborah Trumble, Senior Director, Research, Council for Advancement and Support of Education, Divya Krishnaswamy, Senior Research Analyst, Council for Advancement and Support of Education
8:30 AM - 9:15 AM UK Time
Roundtable: Development of the UK’s New Global Alumni Programme: Come and Share Your Views
The British Council has launched Alumni UK, a global alumni programme to attract and increase long-term engagement with international alumni of UK higher education institutions (HEIs). A digital platform to support networking and offer learning opportunities is a central element, along with activities in selected countries. There is also an opportunity to use this growing network to gain insights into the student experience in the UK from the alumni perspective.
Join this breakfast roundtable to learn more about Alumni UK's offer to international alumni, how it complements the alumni engagement work of UK HEIs and upcoming research plans that will be of use to the sector.
This will be an informal and interactive session. It is a chance for you to feed into the UK's global alumni programme while it it's still in the initiation stage to ensure that it reflects the needs of the UK's higher education sector and its international alumni.
Speakers: Helen Etheridge, Global Programme Lead, Alumni UK
Competencies: Relationship BuildingGlobal and Cultural Competence
8:30 AM - 9:15 AM UK Time
Roundtable: How Can Integrated Advancement Help Universities to be Anti-Racist in Practice?
An opportunity to discuss practical actions and behaviours that can help shape an anti-racist culture across the institution, and influence the day-to-day practice of advancement professionals.
Speakers: Lenrick Greaves, Consultant, Halpin Partnership, Osaro Otobo, Consultant, Halpin Partnership
8:30 AM - 9:15 AM UK Time
Roundtable: Working with Your US Alumni and Donors
Join two fundraisers from Cambridge in America (Danielle Green, Director of Annual Giving & Marketing and Ashley Smith, Director of Development & Regional Strategy) for an engaging discussion on working with your US alumni population. What are the biggest differences you’ve noticed between your US vs. European alumni? What has surprised you? What challenges would you like to tackle? We will cover topics ranging from navigating cultural attitudes towards philanthropy to differences in communication strategies for your US audience to effective ways to engage alumni via volunteer opportunities and events.
Speakers: Danielle Green, Director of Annual Giving & Marketing, Cambridge in America, Ashley Smith, Director of Development & Regional Strategy, Cambridge in America
8:30 AM - 9:15 AM UK Time
Building a Thriving International Alumni Community in 2023
Here’s an interesting statistic from a survey of 130+ higher-ed institutions in the UK. When asked how connected alumni felt with their university (on a scale of 1-10), the average rating was a mere 4.8. Furthermore, only about 9% of the alumni surveyed have made a donation to their university. How can our industry reverse this downward trend by building alumni communities and a healthy pipeline of loyal donors? That’s exactly what we’ll discuss during our roundtable session. Join us for a continuation of our previous session. This is your opportunity to exchange and brainstorm ideas with like-minded professionals working towards a common goal.
Don’t miss out!
Speakers: Stephen O'Neill, Account Director, Blackbaud, Jonathan John, SDR Manager, Almabase