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    SERIES: Subject Guides

    Before you search elsewhere, take advantage of the research the CASE Library has already done for you. Formerly known as Good Questions, Subject Guides contain links to CASE publications, survey results, books and also to external articles, websites, statistics, and other material to provide a comprehensive reading list on each topic.

     

    New Collections:

    Artificial Intelligence
    The CASE Library has created this collection to share resources on AI trends and the use of AI in advancement.

    Cryptocurrency
    The CASE Library has created this collection to share resources on cryptocurrency donation trends and gift acceptance practices.

    Diversity in the Profession
    The CASE Library has developed this resource collection which includes reports on demographic data and information on the recruitment, hiring, and retention of diverse staff.

    Emotional Intelligence
    The CASE Library has created this collection on to share resources on emotional intelligence and it's application to advancement professions. 

    Remote Engagement
    The CASE Library has created this collection on remote engagement of staff, donors, and alumni to support the inaugural CASE—GG+A Research and Advanced Practices Symposium.

    Advancement Services

    Advancement services programs at educational institutions address the operational aspects of advancement such as computer systems, gift regulations and compliance, maintaining policies and procedures and reporting and data integrity.

    Artificial Intelligence

    Cryptocurrency

    Donor Relations & Stewardship

    Gift Acceptance Policies

    Gift Fees

    Naming

    Pledges

    Prospect Identification & Qualification

    Renaming

    Scholarships

    Alumni Relations

    Alumni relations programs at educational institutions build and strengthen relations with students, former students, faculty, friends and others.

    Advancement at HBCUs

    Advancement at Independent Schools

    Alumni Awards

    Alumni Dues

    Alumni Engagement Metrics

    Alumni Student Mentoring

    Alumni Surveys

    Community College Alumni Relations

    Graduate School Alumni Relations

    Homecomings & Reunions

    International Alumni Relations

    LGBT Development & Alumni Relations

    Lost Alumni

    Volunteer Management

    Young Alumni Engagement

    Communications & Marketing

    Communications and marketing programs at educational institutions engage constituents in two-way conversation and promote the institution using a variety of strategies and tools.

    Advancement at Independent Schools

    Branding

    Commencement & Social Media

    Coronavirus (COVID-19) Resources

    Crisis Planning & Management

    How to Talk about Race

    Presidential Transitions

    Remote Engagement

    Student Recruitment

    Supporting Students During the Russia-Ukraine Conflict

    Value of Higher Education

    Fundraising

    Fundraising programs at educational institutions secure private support in the form of annual gifts, major gifts, planned gifts and corporate and foundation gifts, often through strategically developed fundraising campaigns.

    Advancement at HBCUs

    Advancement at Independent Schools

    Age & Giving

    Annual Giving

    Artificial Intelligence

    Athletics Fundraising

    Campaign Planning

    Community College Grants

    Controversial Gifts

    Corporate & Foundation Relations

    Crowdfunding

    Cryptocurrency

    Culture of Philanthropy

    Diverse Philanthropic Constituencies

    Donor Cultivation

    Emergency Aid Funds

    Endowment Management

    Faculty & Staff Fundraising

    Faculty & Staff Giving

    Fundraising During a Recession

    Fundraising in a Crisis

    Gift Officer Metrics

    International Fundraising

    LGBT Development & Alumni Relations

    Major Gifts

    Online Giving Days

    Planned Giving

    Pledges

    Return on Investment for Fundraising

    Solicitation and the Ask

    Student Philanthropy

    Women's Giving

    Year-End Fundraising

    Organization & Management

    Organization and management at educational institutions requires resources that cover issues faced by advancement professionals and institutional leaders, such as working with boards, leadership transitions, strategic planning, and talent management.

    Boards

    California Consumer Privacy Act

    Coronavirus (COVID-19) Resources

    Diversity in the Profession

    General Data Protection Regulation

    Emotional Intelligence

    How to Talk about Race

    Integrated Advancement

    Intersectionality

    Managing Remotely

    New to Educational Advancement

    Remote Engagement

    Sexual Harassment

    Small Teams

    Succession Planning & Knowledge Retention

    Talent Management

    Volunteer Management

    Special Events

    Special events can include annual events, one-time events, or events planned specifically for a certain audience. With proper research, planning, communications and implementation, they can be some of the most effective components of a comprehensive institutional advancement plan.

    Alumni Awards

    Commencement & Social Media

    Commencement Planning and Coronavirus

    Homecomings & Reunions

    Special Event Planning

    See more Library resources

    Sample Collections
    CASE Files
    Visit the Library’s online catalog
    Search the ARC
    Need help finding resources?
    Ask the Library

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