SERIES: Subject Guides
Before you search elsewhere, take advantage of the research the CASE Library has already done for you. Formerly known as Good Questions, Subject Guides contain links to CASE publications, survey results, books and also to external articles, websites, statistics, and other material to provide a comprehensive reading list on each topic.
Commencement Planning and Coronavirus
The CASE Library has created this collection to assist members who are adjusting their commencement ceremony plans as a result of the coronavirus pandemic. Institutions are cancelling and rescheduling in-person ceremonies and, in some cases, transitioning to virtual events. This collection compiles articles, news releases, institution commencement web pages, and links to member discussions in the CASE Communities.
Fundraising in a Crisis
The CASE Library has developed this resource collection on fundraising during a crisis or time of major change, whether it be a disaster, institutional scandal, or economic recession. It includes articles and books on how institutions can respond to crises and how they can become more resilient for the future.
Advancement at Independent Schools
The CASE Library has developed a resource collection on advancement in independent schools. This collection was recently updated to include a new section of COVID-19 related resources.
The CASE Library has compiled articles and other resources related to student recruitment. This collection was recently updated to include a new section of COVID-19 related resources.
The CASE Library receives questions about major gift programs, such as how to start programs from scratch, portfolio management, performance metrics and major gifts trends. This collection aims to introduce the various types of major gifts and offer resources on trends, best practices, policies and procedures. In addition to articles, white papers and webinars, we've listed books that provide a broader overview of major gift programs.
The CASE Library has compiled a variety of resources intended to help fundraisers build relationships with female supporters and understand how gender influences philanthropic efforts. This collection includes recommendations for practice as well as research and data on giving trends and motivations.
Advancement services programs at educational institutions address the operational aspects of advancement such as computer systems, gift regulations and compliance, maintaining policies and procedures and reporting and data integrity.
Alumni relations programs at educational institutions build and strengthen relations with students, former students, faculty, friends and others.
Communications & Marketing
Communications and marketing programs at educational institutions engage constituents in two-way conversation and promote the institution using a variety of strategies and tools.
Fundraising programs at educational institutions secure private support in the form of annual gifts, major gifts, planned gifts and corporate and foundation gifts, often through strategically developed fundraising campaigns.
Organization & Management
Organization and management at educational institutions requires resources that cover issues faced by advancement professionals and institutional leaders, such as working with boards, leadership transitions, strategic planning, and talent management.
Special events can include annual events, one-time events, or events planned specifically for a certain audience. With proper research, planning, communications and implementation, they can be some of the most effective components of a comprehensive institutional advancement plan.