All Sessions
CASE Europe Annual Conference 2023
CASE Europe Annual Conference 2023
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114 Results Found
8:30 AM - 9:15 AM UK Time
Roundtable: How to scale you advancement practice using AI
Fundraisers are under unprecedented financial pressure. At the same time, organisations need to think responsibly and strategically about who they accept money from. Reputations can take centuries to build and 1 headline to destroy.
This roundtable will look at how the latest developments in AI can enable organisations to meet big fundraising targets without leaving themselves at risk of ending up on the front pages of the newspapers – for the wrong reasons.
We’ll bring together a group of organisations that currently use AI for both prospect research and due diligence checks. We’ll discuss current examples of where AI fits into fundraising lifecycles in a way that both builds the funding pipeline and protects your organisation’s reputation.
Speakers: Paula Alionyte, Head of Advancement Operations, Jess Denny, Head of Comms & Marketing, Xapien
8:30 AM - 9:15 AM UK Time
Maximise New Alumni Engagement with Personalised Video Automation
New alumni can be the most difficult to engage. Once they leave university (and their university email addresses), finding and connecting them can become a years-long effort. By connecting with alumni at graduation, when their affinity for the university is at an all-time high, targeted surveys provide the data needed to keep them engaged long after graduation. We'll discuss how personalised recognition videos have helped reach over 2 million graduates worldwide.
Speakers: Rupert Forsythe, CEO and Co-Founder, StageClip, Jenny Gurung, Digital Media Developer, StageClip
8:30 AM - 9:15 AM UK Time
Roundtable: How to Build Data Confidence Ahead of an Institutional Campaign
As a mid-career professional in Advancement, Frieda Strachan (Data & Systems Manager, University of Aberdeen) is excited to share their experience in preparing the organisation for a successful institutional campaign with support from Chris Webber (Customer Success Manager, Blackbaud). We will share how we transformed office culture and gained confidence in interpreting our valuable data in order to build infrastructure that allows us to understand fundraising activity. Our preparation created a collaboration with our finance team - a key outcome metric for delivering our campaign, that positions our organisation for success over the next ten years of the campaign.
Speakers: Frieda Strachan, Data & Systems Manager, The University of Aberdeen, Chris Webber, Customer Success Manager, Sr, Blackbaud Europe
Competencies: Business and Financial AcumenStrategic Thinking
Topics: Annual Giving
8:30 AM - 9:15 AM UK Time
Roundtable: Navigating “Effective Altruism”: Technology, Capitalism, Utilitarianism and Alternative Finance
The world today is creating a group of relatively young, extremely wealthy philanthropists brought up on data, science, finance, technology and rationality. In seeking out altruistic philosophies that align with their experiences, many have explored Effective Altruism, an approach to philanthropy that removes emotion and storytelling and focus instead on measurable outcomes and impact. In many respects, this clashes heavily with fundraising practices today. In this talk, we explore this community and its giving, explore examples of organisations that have bridged the gap, and discuss whether, when, why, and how we might draw this community closer to our work.
Speakers: Jonathan May, CEO, Hubbub Fundraising
8:30 AM - 9:15 AM UK Time
Roundtable: How to Use University Podcasts in Student Marketing & Recruitment
Podcasts continue to grow in popularity in a variety of channels, especially among a younger audience. This presents an exciting opportunity for universities to publish interesting content in fresh ways - for stakeholder engagement in general, but also for marketing and recruitment in particular.
In this session, we will explore the current and evolving landscape of university podcasts; what it takes to plan, produce, and publish a podcast; and how your university’s recruitment can benefit from one. We will draw from successful podcasts that the speakers helped produce at University College London, the Royal College of Art, and the University of Antwerp.
Speakers: Celine Kuysters, Marketing Manager, University of Antwerp, Faculty of Business and Economics, Stephanie Limuaco, Head of Marketing, Royal College of Art
Topics: Branding
8:30 AM - 9:15 AM UK Time
Roundtable: Affective Organisational Commitment, a Key to Diversity, Innovation, and Student-alumni Engagement
In times of anti-globalization, anti-immigration and anti-science sentiments, one of higher education´s main challenges is demonstrating the value of its service mission locally and globally. By educating global citizens, universities and their alumni can foster diversity and innovation in their societies. This interactive session presents a research-based framework on global competence and alumni´s commitment to their alma mater. It further elaborates on how building affective organisational commitment (AOC) can innovate student-alumni engagement programs. This session further offers opportunities to share and discuss challenges and solutions on embedding AOC to the (international) student-alumni journey plus take-away tools for easy implementation.
Speakers: Sandra Rincon, Researcher, Author and Trainer, Tilburg University
9:30 AM - 10:30 AM UK Time
Taking Centre Stage: Raising the Visibility of Alumni Relations
At the University of Westminster, we’re on a mission to raise the visibility of alumni relations and weave alumni activity into the fabric of student and University life. In this session, we will dive into examples of how we’ve secured buy-in for alumni activity through creative branding, piloting innovative programmes and collaborating with students and academics to integrate alumni relations into the curriculum.
Speakers: Laura Hughes, Head of Alumni Relations, University of Westminster, Alyssa Martin, Senior Alumni Networks Manager, University of Westminster
9:30 AM - 10:30 AM UK Time
Snog, Marry, Avoid AKA a Framework for Alumni Engagement
Engagement is the currency of alumni relations, it can tell a powerful story about how alumni relate to your institution, and with the advent of the CASE AEM survey, it’s more important than ever. But do you know how engaged your alumni body is? Are they passionate? A little curious? Just Friends? Rejecters?!
Join us as we showcase Oxford Alumni Office's approach to alumni engagement across the University. This session merges how-tos’ with a case study of our Alumni Engagement Framework, from its inception to current usage and our learnings along the way.
Speakers: Elina Cotterill, Data and Insights Manager, University of Oxford
Competencies: Industry or Sector Expertise
9:30 AM - 10:30 AM UK Time
How to Fail at Alumni Relations: A Range of Speakers Reflect on Learnings from Things That Haven't Gone to Plan
Let's celebrate getting things wrong! In homage to the popular 'How to Fail' podcast, join this interactive panel discussion to hear from a range of senior Alumni Relations professionals from different institutions. They'll reflect on personal and professional situations or projects they've been involved in, or decisions they've made, that haven't gone as expected - and how they've navigated that. So much can be learned from understanding why things haven't worked out, how this affects us, or recognising that sometimes the best courses of action are ones we didn't plan. We can all learn from each other - so come with your own questions or learnings to share.
Speakers: Marie-Rose Delauzun, Head of Alumni Engagement, The Sutton Trust, Hannah Fox, Director of Alumni Community, Careers and Network Development, Regent's University, Jan Geerts, Alumni Relations Officer, Erasmus University, Claire Brownlie, Director of Student Futures, Liverpool Hope University, Markus Karlsson-Jones, Senior Alumni Officer (Global Volunteer and Networks), University of Manchester
9:30 AM - 10:30 AM UK Time
Head Over Heart: Why Students Might Be More Rational Than You Think
UCAS is the authority on university choices in the UK, and they want to make the decision-making process easier, by increasing transparency. And they have a wealth of data allowing them to do just that. But how do you visualise an insane amount of data succinctly? And when you present this to prospective students, do they react emotionally, or rationally?
You'll find out how UCAS communicated with the sector to traverse the sensitive nature of this proposal, see it take shape with user testing, and learn about UCAS cementing itself as the go-to destination for all higher education choices.
You'll find out how UCAS communicated with the sector to traverse the sensitive nature of this proposal, see it take shape with user testing, and learn about UCAS cementing itself as the go-to destination for all higher education choices.
Speakers: Nathan Monk, Co-Founder, SMILE, Dave Penney, Director of Marketing, UCAS