Heather Colby is the assistant director of brand marketing and advertising at The University of Rhode Island. In addition to her four years of experience at URI, she has a strong global corporate marketing background with brands like Disney, Pillsbury, Hasbro, BIC, and Black & Decker. As an entrepreneur, she is the founder of multiple companies, including Link Marketing & Communications, LLC, Colby Strategic Marketing, and Ann Nyberg’s Network Connecticut. She graduated from Syracuse University’s Martin J. Whitman School of Management in 1993 with a B.S. in marketing management. Her favorite pastime is watching her son and daughter play soccer.
Brandon Fuller is a digital content strategist at the University of Rhode Island, where he focuses on UI/UX development and designs online long-form stories, including the CASE Gold Award-winning series Why Hip-Hop Matters. In addition, he is a freelance graphic artist, coastal ecologist, photographer, and musician. He is a Senior Fellow at the URI Coastal Institute and an independent ecological consultant for the RI Coastal Resources Management Council and Apex Companies. Prior to URI, he was a UI/UX developer for the University of Hartford Libraries. He holds a BS in marine biology and a MESM in conservation biology from URI.
Kim leads business development efforts at 160over90 and oversees strategic communications activities for the agency’s client partners, leveraging a combination of earned, owned, and shared media tactics to increase visibility and share of voice. A journalist turned publicist now strategist, she first penned bylines in The Post-Standard in upstate New York, then worked as an editorial assistant for the National Campaign for the Arts in London, before landing on the Philly PR scene 15 years ago. She spent the early part of her career representing luxury brand Tiffany & Co. and promoting tourism and hospitality leaders like Kimpton Hotels & Restaurants. Since joining 160over90 in 2014, Kim has focused energies in the higher education arena, bolstering national reputation and fundraising efforts for leading public research universities, renowned liberal arts colleges, and elite private institutions.
Shaun Holt is a marketing and communications professional who started his career in higher education working for Clark University’s Office of Admission. While working in admissions, Shaun implemented a YouTube series showcasing the city of Worcester, an admissions acceptance music video, and a personalized congratulatory video campaign for admitted students. After his work at Clark, Shaun started working for the University of Rhode Island as their social media coordinator. Shaun’s strengths lie in vertical video implementation, social media branding, and social voice across digital platforms.
Brian leads the creative team within the Marketing & Communications. He provides oversight and leadership which contributes to CMU's brand strategy development. Brian's career is rooted in North Carolina tobacco advertising, through which he learned consumer behavior and the power of brand loyalty. Since quitting tobacco marketing cold turkey, he has practiced and refined strategies to brand everything from startups to national household products over the past 25 years.
C. Andrew McGadney
Vice President and Dean of Student Advancement Andy McGadney oversees DavisConnects—a new global liberal arts model that infuses the pursuit of knowledge with a set of integrated research, internship, and global experiences designed to enhance the academic experience and prepare students for life after Colby. McGadney also facilitates all Board of Trustees, Overseers, trustee emeriti, and ceremonial campus events. Prior to his current role, McGadney served as the vice president and secretary of the College, where he oversaw the implementation of complex strategic initiatives that emerged through Colby’s planning process and promoted, facilitated, and supported governance practices across the College. Before his arrival on Mayflower Hill, McGadney was vice president for university advancement at Clark University for eight years, where he led a $125-million comprehensive campaign and engineered significant increases in annual giving and in corporate and foundation support. A graduate of Wesleyan University, he earned a master of public administration and policy from Columbia University and a doctorate in higher education management at the University of Pennsylvania.
As Managing Director of OHO, Jason leads a talented team of designers, developers, and strategists to create award-winning digital marketing and strategy work. He's launched numerous websites for clients and offers a deeply insightful perspective into each business and industry with which he consults. Jason's depth of experience in marketing, user research, graphic design, and television advertising make him uniquely qualified to create successful marketing strategies that marry messaging with design, information architecture, and technology.
Vanessa consults with an integrated approach to digital marketing initiatives, leveraging marketing technology to drive business value and data to drive marketing decisions, working with higher education and nonprofits for more than ten years. At OHO, Vanessa oversees the dynamic team that develops and executes digital marketing strategies to help clients meet their business, communication, and marketing goals.
Rob Zinkan joined RHB, a higher education marketing consultancy, in 2019 after more than 20 years in higher education administration serving in senior leadership positions in marketing and advancement.
He spent the last 17 years at Indiana University, most recently in a system-wide role as Associate Vice President for Marketing, which included the development and deployment of the institution’s first university-wide (100,000 students and 7 campuses) brand strategy. He also served in campus-level roles as Vice Chancellor for External Affairs at Indiana University East and Assistant Dean for Advancement at Indiana University–Purdue University Columbus.
Zinkan holds a doctorate from Creighton University (his dissertation was on higher education brand coherence), a master’s from Xavier University, and a bachelor’s from Wabash College. He serves on the CASE Commission on Communications and Marketing, contributes to Inside Higher Ed's “Call to Action” blog, and is on the conference committee for the AMA Symposium for the Marketing of Higher Education.
Julie Zito is the Assistant Vice President for Marketing at American University. Her responsibilities include institutional advertising and branding, AU’s web and social media presence, university video and recruitment and enrollment marketing. Julie also served as the Creative Marketing Director at the University of Maryland’s Robert H. Smith School of Business. Before her transition to higher education, Julie spent more than 15 years in entertainment marketing, where she developed consumer campaigns for Discovery Channel, Animal Planet and the Science Channel, and worked on shows such as “Planet Earth”, “The Crocodile Hunter”, “Deadliest Catch” and “Shark Week”.