Meet the Chair
Bill Campbell is the vice president of marketing and communications at Chatham University. He provides strategic leadership over the university's branding, marketing and communications activities in support of enrollment, fundraising, alumni engagement and more. Joining Chatham in 2012, he has helped lead the successful coed transition of Chatham's 145-year-old undergraduate women's college, and also served as the vice president of enrollment management until 2013.
Campbell's efforts at Chatham were recognized in 2015 with his selection as the American Marketing Association's Higher Education Marketer of the Year (Innovator Award). He has also earned a Top 40 Under 40 Leadership Award and presented at a number of conferences around the country.
Prior to Chatham, he worked for more than a decade at Clean, a brand agency located in North Carolina, in a variety of positions, culminating in his role as the vice president of brand strategy. In this role, he led the development of branding and marketing engagements for clients across a variety of sectors, including higher education, technology, nonprofit, travel and tourism, and consumer goods. He began his career in the nonprofit sector as the director of annual giving and operations for the V Foundation for Cancer Research.
Dr. Ed Cabellon served as the vice president for student services and enrollment management at Bristol Community College in Massachusetts. His supervision portfolio included Admissions, Financial Aid, Registrar, Advising, Student and Family Engagement, Counseling and Health Services, Athletics and Recreation, Disability Services, Student Conduct, Multicultural Affairs, Veteran’s Center, Women’s Center, and TRiO Programs (Student Support Services, Upward Bound, and Educational Talent Search) across four campus locations in Attleboro, Fall River, New Bedford, and Taunton, Massachusetts.
A first-generation Filipino-American, he earned a bachelors in Communication from Stonehill College, a masters degree in Educational Leadership from Central Connecticut State University, and a doctorate in Educational Leadership from Johnson and Wales University. Since 1997, Dr. Cabellon has served in administration and faculty roles at five different higher education institutions in New England, mainly in the Massachusetts state system.
Dr. Cabellon also serves as adjunct professor for Caldwell University’s online masters program in Higher Education Administration and as assistant professor for Bridgewater State University’s masters program in Student Affairs Counseling. He teaches “Technology and Digital Identity” and “Student Affairs Administration” at Caldwell and Bridgewater State respectively.
Additionally, Dr. Cabellon is an experienced speaker and consultant in organizational change, marketing, enrollment management, and digital technology. He has also co-edited and authored articles and publications focused on engaging the digital generation of college students, faculty, and administrators. His efforts earned him national recognitions, including being named to the Chronicle of Higher Education’s “Technology Innovators” list and an ACPA Diamond Honoree.
Alex Garrido is the Director of Digital Marketing and Marketing Analytics at the University of Texas Rio Grande Valley (UTRGV), a public institution with over 29,000 enrolled students. He leads a team of ten digital marketing professionals who oversee all institutional social media and online marketing campaigns. Prior to joining higher education, he owned and operated a digital marketing agency based out of Houston, Texas.
During his tenure at UTRGV, he demonstrated to his administration the benefits of expanding their marketing division through data-driven strategies that boosted enrollment through brand enhancement and effective digital market targeting. This enabled his team to expand its membership despite a state-wide hiring freeze. His efforts were further recognized at the highest level of the University of Texas System, as his team was awarded the 2019 University of Texas System Chancellor’s Excellence Award in Communications for having increased online graduate student enrollment by 20% while reducing marketing spending.
As an internationally recognized public speaker and advocate of strategic online communications, Nikki is responsible for developing innovative solutions to advance the University of Michigan’s over 200-year-old legacy of impact. Nikki leads U-M’s social communication team, the strategic oversight of the President’s Public Engagement and Impact Initiative, and U-M’s Social Integrity project. These efforts each aim to ensure that all online communications provide additional value to university stakeholders while mitigating institutional risk, elevating brand perception, and educating users of all ages, around the globe, of the lasting impact of these critical tools.