Annual Conference on Marketing and Branding
Building a strong brand for your institution has never been more important. Balancing the reality of your campus with the overwhelming nature of being a marketer today, this conference will help participants identify, explain and integrate the key ingredients to creating, sustaining and measuring the impact of a successful brand strategy and market position.
Join your colleagues to gain insights into how to start the process, bring your campus stakeholders with you, build the optimal organization, determine metrics that matter and develop inspiring creative work that supports your effort.
This conference is designed for professionals with mid-level responsibility.
Benefits of Attending
- Learn how to move seamlessly from the research to the creative components of your process.
- Review the roles and steps involved in the creative process.
- Find out how to win over your president or chancellor.
- Learn how to integrate the brand across the university.
- Discover how to organize and structure your marketing/communication department.
- Consider what marketing research is best for identifying your brand.
Who Should Attend
- Chief marketing officers
- Branding and promotions staff
- Marketing specialists
- Brand managers
- Marketing and communication division heads responsible for the university brand position
- Anyone who is considering launching, presently launching or striving to launch a brand initiative
Meet Your Chair
Bill Campbell is the vice president of marketing and communications at Chatham University. He provides strategic leadership over the university's branding, marketing and communications activities in support of enrollment, fundraising, alumni engagement and more. Joining Chatham in 2012, he has helped lead the successful coed transition of Chatham's 145-year-old undergraduate women's college, and also served as the vice president of enrollment management until 2013.
Campbell's efforts at Chatham were recognized in 2015 with his selection as the American Marketing Association's Higher Education Marketer of the Year (Innovator Award). He has also earned a Top 40 Under 40 Leadership Award and presented at a number of conferences around the country.
Prior to Chatham, he worked for more than a decade at Clean, a brand agency located in North Carolina, in a variety of positions, culminating in his role as the vice president of brand strategy. In this role, he led the development of branding and marketing engagements for clients across a variety of sectors, including higher education, technology, nonprofit, travel and tourism, and consumer goods. He began his career in the nonprofit sector as the director of annual giving and operations for the V Foundation for Cancer Research.