Shaun Baer is a developer at Bluecadet. whose websites and online projects benefit from his commitment of craftsmanship and artistic innovation. He champions inclusive design practices and spearheads accessible web standards at Bluecadet.
As a hobbyist woodworker, Baer has a dedication to craft and a material sensibility that carries through from his physical creations to his digital work. He has experience creating websites for Philadelphia institutions including the University of Pennsylvania, Fairmount Park Conservancy, Fleisher Art Memorial, and Bartram's Garden.
He holds a bachelor's degree in sculpture from the Tyler School of Art at Temple University.
Sina Bahram is an inclusive design consultant, researcher, speaker and entrepreneur. He is the founder of Prime Access Consulting (PAC), a technology firm whose clients include startups, research labs, Fortune-500 companies, and both private and nationally-funded museums.
He has a strong background in computer science, holding undergraduate and graduate degrees in the field. As a recognized expert in accessibility, he enjoys collaborating with both colleagues in the field and individuals of diverse professions to devise innovative and user-centered solutions to difficult real-world problems.
In 2012, Bahram was recognized as a White House Champion of Change by President Barack Obama for his work enabling users with disabilities to succeed in science, technology, engineering, and math (STEM) fields. In 2015, the international accessibility community recognized him as an Emerging Leader in Digital Accessibility at the annual Knowbility Community Heroes of Accessibility Awards. In 2017, he served as the invited co-chair of the 2017 Museums and the Web conference.
Clarissa Chavez is a marketing strategist at Augusta University and its health system. Her award-winning work in social media and content marketing has contributed to the growth and success of higher education, nonprofit and commercial organizations.
Brianne Clark is senior marketing analyst at Augusta University and its health system. Her professional experiences have provided valuable insight to marketing and advertising campaigns, strategic planning and implementation, staff management and business development. Her work has supported small start-up companies all the way to large corporations.
Kristen Creighton specializes in guiding institutions through the process of developing high-impact brands that are simple yet smart, authentic yet aspirational. Driven by a desire to eliminate the phrase "best-kept secret" from the higher-education marketing lexicon, she digs deep to find the consistent language, values and stories that make up each institution's distinctive personality.
She began her career in higher education as executive editor of Currents magazine at the Council for Advancement and Support of Education, where she initiated the magazine's coverage of integrated marketing and led its first-ever online reader survey. She went on to become the creative director at Carnegie Communications and then vice president for research and brand strategy at Mind Over Media before joining SimpsonScarborough. Her work for colleges and universities has won multiple awards from CASE and Higher Education Marketing Report.
As the senior associate vice president for communications and external relations at Wake Forest University, Brett Eaton leads a multi-disciplined team of marketing and public relations professionals. He also serves as the executive director of the "Wake Will Lead" campaign, an effort to raise $1 billion in support of the university's mission.
Before transitioning to a career in higher education, Eaton held a variety of leadership positions within the Office of the Secretary of Defense. For helping the Pentagon recover from the 9/11 terrorist attack, the Secretary of Defense awarded him the Medal for Exceptional Civilian Service.
Mike Esposito is a multitalented, versatile, conceptual and creative/art director who can develop big ideas across multiple channels. A disciplined and strategic thinker with a knack for customer service, he has successfully worked on a broad range of projects with a broad range of clients-from higher education clients to professional athletes.
Bill Faust oversees the research and strategy function at Ologie. He works with clients to help them uncover market insights and effectively position their brands. With a unique background in design, research and business, he spends most of his time developing research studies and corresponding strategies that improve enrollment, alumni and donor engagement and institutional reputation. He has worked with a wide range of institutions, including Elon University, Virginia Tech, Purdue University, Kenyon College, College of William and Mary, Grinnell College, and Northwestern University.
Prior to Ologie, Faust spent 12 years at branding agency Fitch Worldwide, ultimately as North American CEO.
Amanda Holdsworth is passionate about helping driven and ambitious PR and marketing professionals level-up in their current roles through her company, Courses for Communicators. She also serves as a consultant to K-12 and higher ed institutions with CommunicatED, and teaches the next generation of leaders at Cleary University, where she is an assistant professor.
She has landed coverage in major print and broadcast outlets such as "Good Morning America," Forbes, USA Today, Parents Magazine, U.S. News & World Report and Today.com, and after 25 years in the field, she still gets an adrenaline rush every time her pitch gets picked up!
The proud recipient of 23 creative awards, Holdsworth is obsessed with research, processes, marketing audits, budget analyses and employee engagement, and has guided numerous schools, colleges, universities and start-ups in these areas.
She holds a bachelor's degree in communications management and honors international studies from Robert Morris University and both a master's degree in strategic public relations and a doctorate in education from the University of Southern California.
Tina Imig is head of brand strategy at the University of Newcastle, Australia. She led the development of the university's award-winning brand campaign, "The World Needs NEW."
Before moving to Australia, Imig was a consultant/brand strategist working for clients including: Gap Inc., Kraft Foods, Nordstrom and Warner Bros.
A graduate of Northwestern University's master's program, she worked for Leo Burnett (Chicago) for 11 years where she served as vice president and senior strategist. Her clients included: Disney, Hallmark, Kellogg's and McDonald's. An expert in consumer behavior, brand strategy and market research, Imig has presented at multiple national and international marketing conferences.
Victoria Marzilli is the director of communications and outreach at the Harvard College Admissions and Financial Aid Office, where she's worked for more than five years in various roles. She oversees all digital communications and recruitment efforts for the office, including website strategy, email campaigns, video and multimedia production, social media, and digital content development.
She began her career at a digital marketing agency and later moved in-house, running social media for an international development and relief organization. She's built her career on developing strategic and creative digital communications to further the missions of institutions, organizations and other mission-driven businesses.
Melody Miller is the director of the Call to Conversation Program, a signature event initiative at Wake Forest University. She leads a team of project and data management professionals by providing vision, strategy and event expertise in order to reach quantitative and qualitative goals.
Prior to directing the Call to Conversation Program, Miller spent five years working on university/campaign events, in renowned venues such as the Washington National Cathedral, the Rainbow Room and the New York Public Library. She knows that event management at any level requires a keen eye for detail, the ability to motivate others and an excellent customer experience-three philosophies she puts to use daily. Miller is a Certified Meeting Professional and holds a bachelor's degree in communication and a master's degree in higher education from Appalachian State University.
Shane Shanks is the senior communications strategist for Zehno Cross Media Communications. He previously served as the editorial director/associate director of university publications at Kansas State University. His work has won more than 100 national and regional awards from CASE, UCDA and other professional organizations.
In 2005 and 2008 K-State's recruitment website helped the university win the CASE District VI sweepstakes award for large institutions. His strategic tips have been featured in the Higher Ed Marketing Report, Designer magazine and CURRENTS. He has presented at numerous CASE and UCDA conferences and he won the CASE Crystal Apple for teaching excellence in 2005. As a faculty member at CASE Summer Institutes, he's coached hundreds of institutions on how to improve their publications, websites and marketing strategies.
Shanks is a graduate of Baker University and the University of Wales, where he studied on a Rotary Foundation scholarship. His freelance work includes covering Sarah Palin's hometown for the Times of London, writing celebrity gossip for Britain's #1 teen magazine and editing a state bar association magazine.
From news reporting to speech writing to brand building, Jason Shough has been shaping big ideas for nearly a decade. A graduate of the Medill School at Northwestern, he began his career in the Columbus Dispatch newsroom before joining Ohio State as a presidential speechwriter for Gordon Gee.
Following his time as a Big Ten storyteller, Shough moved to the agency side. He's written and developed campaigns for schools of all types and sizes—University of California, Northwestern University, Virginia Military Institute, Indiana Tech, Massachusetts College of Liberal Arts, Antioch College, Monmouth College, Western State Colorado University, and Berkeley—Haas School of Business—and served as the lead copywriter for several global pharmaceutical brands.
Although she began her career as a journalist, Angela Wegrecki has spent the better part of the last 13 years in private K-12 and higher education communications. She has won numerous national awards for alumni and development publication writing, admissions marketing collateral and website writing and design, and currently oversees communications, marketing, social media, internal engagement and special events for the University of Michigan's Department of Mechanical Engineering.
Wegrecki graduated from Michigan State University with a bachelor's degree in journalism and earned a master's degree in organizational leadership from Cleary University. She is currently working on her APR.
Amma Marfo is a thoughtful yet incurably silly independent higher education professional, writer, and editor based in Boston, MA. She is a dynamic and sought-after speaker on topics such as leadership, group dynamics, creativity, and incorporating your values into your work and larger goals. She speaks on college and university campuses across the country and has partnered with organizations like HubSpot, Wayfair, and General Assembly. Her other interests include live comedy, surfing, trivia, and gluten-free cooking/baking. You can follow her on Twitter and Instagram @ammamarfo.