Bill Campbell is the vice president of marketing and communications at Chatham University. He provides strategic leadership over the university's branding, marketing and communications activities in support of enrollment, fundraising, alumni engagement and more. Joining Chatham in 2012, he has helped lead the successful coed transition of Chatham's 145-year-old undergraduate women's college, and also served as the vice president of enrollment management until 2013.
Campbell's efforts at Chatham were recognized in 2015 with his selection as the American Marketing Association's Higher Education Marketer of the Year (Innovator Award). He has also earned a Top 40 Under 40 Leadership Award and presented at a number of conferences around the country.
Prior to Chatham, he worked for more than a decade at Clean, a brand agency located in North Carolina, in a variety of positions, culminating in his role as the vice president of brand strategy. In this role, he led the development of branding and marketing engagements for clients across a variety of sectors, including higher education, technology, nonprofit, travel and tourism, and consumer goods. He began his career in the nonprofit sector as the director of annual giving and operations for the V Foundation for Cancer Research.
Angela Bostick is a branding and corporate engagement strategist with nearly 20 years of experience creating unique value for firms both the traditional and nontraditional arenas. After earning her master's degree in business administration from Emory, she began a career with the NFL's Atlanta Falcons, developing the team's licensed goods strategy and brand execution strategies for the season ticket holder experience. Prior to the Falcons, Bostick worked for such companies as Procter & Gamble and PepsiCo in areas including consumer insights, new product innovations and strategic business development.
Today, Bostick serves as the Chief Growth Officer for Emory University's Goizueta Business School where she is responsible for all non-tuition revenue growth from the corporate sector, as well as oversight for all aspects of the school's communications, brand strategy and student pipeline development. In addition to developing the school's strategic brand direction, her team manages the gamut of awareness including lead generation, audience acquisition and content creation and dissemination. Her strategy of maximizing reach and relevance through a holistic content strategy has been integral in delivering an exceptional pool of candidates and supporters for the school, allowing Goizueta to remain a top player among business school programs.
Natasha DiPrima is assistant vice president of marketing and communications for alumni relations and development at Northwestern University. She oversees marketing and communications strategies that inspire lifelong alumni engagement and consistent, meaningful philanthropic support of the university by the global Northwestern community. Her team is helping to realize the goals of "We Will. The Campaign for Northwestern," a $5 billion, university-wide fundraising campaign.
Prior to joining Northwestern in 2011, DiPrima was director of alumni communications at the University of Notre Dame. Previously, she spent 15 years as a marketing executive at leading financial services companies.
As the social media director at West Virginia University, Tony Dobies has positioned the university as a leader in higher education when it comes to new and social media platforms. He is a vocal advocate across the higher education community and has spoken at numerous national conferences on the importance of social and digital media in marketing and communications.
At WVU, he leads the social media conversation on campus. He leads a team that sets the university's social media-specific goals and strategies and helps to use social media effectively through various campus-wide campaigns and initiatives. In 2015, he was named a "30 under 30 Rising PR Star" by PR News. In 2016, he was part of a team that won PRSA's "Best in West Virginia" award for the best overall PR campaign in the state in addition to significant recognition for WVU's innovative use of Snapchat and short, social video campaigns.
Dobies is an adjunct professor at the Reed College of Media at WVU. Prior to his social media work at WVU, he spent time as a senior writer and social media strategist at WVU and was an award-winning sports writer for newspapers including The Pittsburgh Tribune-Review and The Daily Athenaeum. He graduated from WVU in 2009 with a bachelor's degree in journalism.
Alex Parraga is the chief digital officer at UC Santa Barbara, a position he's held since 2014 when he first joined the university. He oversees university branding and digital strategy and is leading the charge to build marketing capabilities across campus.
Prior to joining UC Santa Barbara, Parraga spent the majority of his professional career in the advertising industry. That's where he originally found his passion for brand building and integrated marketing communications at agencies including Ogilvy and BBDO and with client partners such as Mars Chocolate, General Electric and American Express.
He's a graduate of NYU's Stern School of Business where he earned a bachelor's degree in marketing and management.