This resource collection from the CASE Library provides the definition of emotional intelligence and the tenets of emotional intelligence models and highlights why emotional intelligence is a valuable skill for any advancement professional.
How maturity models can help leaders guide organizational change in marketing and communications—and beyond
For senior marketing leaders, transitioning your division to be more innovative, creative, data-driven and efficient can feel daunting. But creating and implementing a maturity model can help. A maturity model is a framework that helps leaders assess the current performance of their operation, identify areas for improvement, and develop actionable plans for achieving that improvement. Here’s how to put one into place and use it to take your marketing and communications teams to new heights.
National Pizza Day sparked an alumni digital engagement bonanza for the University of Iowa Center for Advancement
University of Iowa Center for Advancement capitalized on the alumni response to a simple question posted to its Facebook page on National Pizza Day in 2021: "Where was your favorite place to get pizza as a student?"
Florida International University secured a $1.25 million gift from Café Bustelo and Café Pilon, two world-recognized coffee brands in The J.M. Smucker Co. portfolio through a multisensory proposal experience.