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The latest advancement news, industry trends, CASE’s award winning publications, and more.

Read and discover the latest advancement-related news and articles from CASE's newsletters, blogs, releases, and award winning magazine, Currents. 

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Currents

Texas State University Graduation

Knowing Your Audience

These award-winning marketing teams hit the target with personalized student recruitment campaigns
Ellen N. Woods

More than ever, higher education enrollment marketing professionals are targeting, segmenting, and personalizing their content. Winning 2022 entries had tailored messages to well-defined audiences such as low-income, high-achieving students; those who are undecided about a major; Spanish-speaking students; admitted students; nontraditional students seeking an online education; and parents. 

FEATURED ARTICLES:

Looking Back, Moving Forward
How five Circle of Excellence Award winners used nostalgia to engage, educate, and inspire their alumni, students, and communities.

Raising the Bar
New approaches take fundraising campaigns and appeals to new levels.

A Magazine with Ambition
Milton Academy features thematic writing and visuals in its Sibley Award-winning magazine.

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View the January - February 2023 issue
View all past Currents  articles

CASE Global Reporting Standards, 1st Edition

CASE Global Reporting Standards are now available

CASE has released the CASE Global Reporting Standards, which offers global guidance, has a digital subscription and six country-specific supplements for the first time since initial publication in 1982. 


Learn more and order your copy

Online Newsroom

Visit CASE's online newsroom for the latest statements, press releases, and news releases, as well as learn more about our Experts Guide.  Learn more

Recent News Releases from CASE:

CASE Rebrands AMAtlas to CASE InsightsCASE Announces Publication of Global Exchange: Dialogues to Advance Education b…Message of Support for those Impacted by Hurricane IanIn Remembrance: CASE President Emeritus James FisherCASE Statement on the Passing of Queen Elizabeth IIPhilanthropic Giving to Australian and New Zealand Universities Shows Mixed Tre…Caroline Davis and Pamela Agar to be CASE Europe's New Co-Executive DirectorsCASE Announces New VP for Membership, Marketing, and Communications Jane ChaferCASE Welcomes New Board Chair Sergio GonzalezCASE Releases New Study on Principal Gifts
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CASE welcomes proposals for Currents magazine articles and CASE white papers and books.
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Latest Newsletter Articles

Read the latest on advancement, fundraising, and more.
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CASE Commissions Recap: Digital Donor Engagement, Staff Retention, and More

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How to Manage Your Stress Response

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Onboarding Your Advancement Team

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What Kind of Leader Are You?

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Member Profile: Toni Buckley

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4 Daily Strategies for a Happier Workplace

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The Wisdom of Starting Small

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Are You Stressed? Or Burnt Out?

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CASE Announces 2021 Circle of Excellence Awards Winners

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Explore CASE's New Books

Stay up to date on advancement best practices with CASE books, available at exclusive members-only prices. Visit the CASE Bookstore for more information.

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CASE xChange

CASE xChange

Advancing education one podcast at a time. 
Introducing CASE xChange, a new channel for the voices of CASE that we hope will help connect you with ideas, best practices, and innovations in advancement. Learn more.