Peter Hayashida is vice chancellor of university advancement and president of the UCR Foundation for the University of California, Riverside. He is a member of the Chancellor's leadership team and oversees alumni relations, fundraising, communications and marketing, and special events for the campus.

Before joining UC Riverside in 2009, Hayashida spent the first 19 years of his higher education career at UCLA, where he held a range of roles ending with assistant vice chancellor for external affairs.

He earned a bachelor's degree in communication studies from UCLA and a master's degree in business administration from California State University, Northridge. He has volunteered his time in arts, human rights, and healthcare organizations. Hayashida has served on the board of trustees of CASE and as a member and chair of the CASE Commission on Philanthropy.