Major Gift Strategies
Benefits of Attending
Participation in this conference will prepare attendees to:
- Use annual giving engagement as a basis for major gift strategy.
- Align institutional goals with donor values for the highest level of philanthropy.
- Glean information that speaks to capacity, inclination and potential area(s) of interest in an initial prospect meeting.
- Maximize the potential of cross-campus collaboration.
- Distinguish between long-term and fast-track giving opportunities.
Who should participate?
- Individuals who work directly with major gift donors and prospective alumni.
- Development professionals with major gift responsibilities
- Faculty, volunteers and staff who have a vital role in securing major gifts for their programs
Meet Your Chair
Marc A. Barnes
Marc A. Barnes serves as Senior Vice President, Principal Gifts and Strategic Impact Investment at UNCF where he works directly with the President & CEO to strengthen financial support for strategic impact initiatives. In this capacity, he is responsible for the president’s strategic fundraising activities and leading a team to identify opportunities to broaden UNCF’s philanthropic revenue.
Barnes is an accomplished fund development officer who has more than two decades of experience in higher education and nonprofit management. Throughout his career, he has been an asset to leadership, having worked closely with university presidents, executives, and governing boards to raise capital for strategic goals and initiatives.
Prior to joining UNCF, Barnes served as Vice President of Institutional Advancement at Dillard University, one of UNCF’s 37 historically Black college and university (HBCU) member institutions. While at Dillard, Barnes directed strategic planning and operations for fundraising, public relations, community relations, marketing and communications and strategic alumni giving initiatives from. Under his leadership, the university raised over $150 million, increased the alumni giving rate to 23%, secured the largest alumni donation on record in the amount of $1 million, and received more than $10 million from private individuals for strategic initiatives. In previous roles, Barnes served Dillard as Assistant President for Development and Alumni Relations and Director of Major Gifts.
During his term as Director of Development for the New Orleans Jazz & Heritage Festival & Foundation, Barnes helped to create and deploy a growth-focused development program and capital campaign. His leadership garnered over $8 million to complete a capital campaign dedicated to building the George & Joyce Wein Jazz & Heritage Center, stimulated fundraising by more than 200%, and increased annual gala net revenue by 400%.
Barnes earned a bachelor’s degree in marketing at Xavier University of Louisiana, a master of arts in philanthropy & development at LaGrange College, and a doctorate in urban higher education administration at Jackson State University. He is also a Certified Fundraising Executive (CFRE).
He is a past recipient of the Fr. Charles Hall Award (Alumnus of the Year) at St. Augustine High School, and has been recognized by the Association of Fundraising Professionals-Greater New Orleans Chapter and HBCU Grow for his fundraising leadership and innovation.
Barnes serves on a number of boards and committees, including the Council for the Advancement and Support of Education (CASE) Commission on Philanthropy, the Association of Fundraising Professionals – Greater New Orleans Chapter Board of Directors, and the St. Augustine High School Board of Directors. He also co-chairs the CASE Advanced Development Strategies Conference and serves on the faculty for the CASE Conference on Leadership Development. He and his wife, Dr. Kiki Baker Barnes, have two children, Caitlin and Marc, Jr.