All Sessions
CASE Europe Annual Conference 2023
CASE Europe Annual Conference 2023
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9:00 AM - 10:00 AM UK Time
Key Session: Accelerating ambitions: a decade of giving to higher education and how it informs the future
What’s really been happening in giving to universities in the past decade? Ten years back, the seminal Pearce Review of Philanthropy to UK Higher Education helped the sector change philanthropic gear. Now, CASE and More Partnership have collaborated to revisit the learning and the predictions of the well-thumbed Pearce Report. Digging deep into 10 years of data, interrogating the experience of higher education thought leaders and drawing on responses to a sector-wide survey, for the first time we can suggest evidence-informed recommendations for different kinds of institutions to make the best of the cards they are dealt by their history, geography and mission. As a new Vice-Chancellor, a Director of Development arguing for investment or an advancement professional contemplating your next move, what are the best options for your circumstances? Understanding your own playbook means that between us we can support an even stronger environment for philanthropy to advance the great ambitions of our institutions.
Speakers: Sue Cunningham, President and CEO, CASE, Dame Sally Mapstone, Principal and Vice-Chancellor, St. Andrews, Incoming President UUK, Nik Miller, Partner, More Partnership, Delia de Vreeze, Director Advancement, VU Amsterdam, Joanna Motion, Associate Partner, More Partnership
10:10 AM - 11:10 AM UK Time
Key Session: The #TwinForHope Campaign: The Power of Education in Addressing Humanitarian Crises
After seeing the devastation inflicted on universities by the Russian invasion of Ukraine, Universities UK International – a sector body representing 140 UK universities – helped develop twinning partnerships between UK and Ukrainian institutions, providing vital sector support. UUKi developed the #TwinForHope campaign, to tell the story of the initiative, inspire more universities to join, attract funding and improve the UK public’s perceptions of UK universities. This campaign exceeded all of its objectives, delivering 100 partnerships, £5m of funding, and a 36% uplift in positive public perceptions towards UK universities. Hear how the campaign was developed, delivered and what lessons were learnt.
Speakers: Andy Howells, Assistant Director, External Affairs, Universities UK International, Jim Tudor, Future Index Founder and Director at Waterfall, Future Index and Waterfall, Rachel Sandison, Deputy Vice-Chancellor, External Engagement, University of Glasgow
11:10 AM - 11:40 AM UK Time
Schools Gathering
Delegates from schools are invited to join a gathering for informal networking and experience sharing.
Speakers: Chistina Powis, Head of Membership, CASE, UK
11:40 AM - 12:40 PM UK Time
Can the culture and impact of Advancement be transformed with a renewed commitment to values and service?
Drawing on experience from Newcastle University and beyond, this session will explore the potential to radically change approaches to Advancement by focusing on the values of our profession and by affirming our primary role as one of service to our students, our alumni and our donors. The session will challenge us to reevaluate the core mission of our work and to place those we serve at the heart of our thinking and our decision-making.
Speakers: Paul Tyack, Director of Advancement, Newcastle University, Paula Alionyte, Head of Advancement Operations
11:40 AM - 12:40 PM UK Time
Making Alumni Engagement Scalable: How Erasmus University Rotterdam is Activating a Growing Alumni Community
Join the Alumni data team of Erasmus University Rotterdam as we share our journey of nurturing and activating a global network of 150,000 alumni. Learn how we developed an automated, scalable process for activating our alumni using tools like CRMs, marketing automations and (event) surveys that offer actionable insights to our Alumni Relations teams across the university.
In this session we will go over the journey of creating, testing and implementing such a scalable process. Join us as we reflect on our ideation process and share the lessons learned from our experiences so far.
Speakers: Léon De Vos, Stakeholder and Prospect Engagement Officer, Rotterdam School of Management, Erasmus University Rotterdam, Han Hu, Data Analytics and Research Officer, Erasmus Alumni Relations Team
11:40 AM - 12:40 PM UK Time
Establishing a Pre-Exit Philanthropy Programme: Tapping the Future Philanthropic Potential of Your Entrepreneurs
While traditional major gift fundraising techniques often don’t fit with the culture of entrepreneurs and how they work, pre-exit philanthropy provides a new approach by asking entrepreneurs connected with a university to pledge to make a future philanthropic gift to the university if and when they experience a sale, IPO or another significant liquidity event. In this session we will discuss our experiences of establishing the first two programmes of this kind in the UK, what we wish we’d known when we started and everything we’ve learned along the way.
Speakers: Kristin Martin, Development Manager, Imperial College London, Angharad (Harry) Hughes, Philanthropy Manager, The London School of Economics and Political Science (LSE), Sarah Flew, Deputy Director of Development, Imperial College London
11:40 AM - 12:40 PM UK Time
Digital Transformation of the CAO Handbook: Advantages and Challenges
The CAO processes applications for undergraduate courses in Irish Higher Education Institutions (HEIs) and in doing so is responsible for application guidance/advice. They are the authority on university courses in Ireland.
Each year the CAO produces a handbook. The handbook helps prospects find the right course and guides users through the process of submitting an application. Traditionally, the handbook had been a printed document, distributed across Ireland.
In 2022, they transitioned to a digital-first approach. in this session, we look at the journey to digital, the results, and what's next.
Speakers: Nathan Monk, Co-Founder, SMILE, Eileen Keleghan, Head of Communications, Central Applications Office
11:40 AM - 12:40 PM UK Time
No Marketing Budget? No Problem! How the Brand-new Warwick Award Engaged Students and Beat Its Registration Targets by More Than 500% in Just One Term
When the University of Warwick launched its new skills certificate, the Warwick Award, in September 2022, the team behind it hoped to have 1,500 students register in year one. By Christmas, they had over 8,000 - partly thanks to an effective communications campaign that hit the right notes despite it being managed by a 0.8 FTE and having no dedicated budget for communications or marketing activities. In this session, Dave Musson, that part-timer managing the campaign, explains how his team designed something that resonated with current students, made the most of what they had rather than pine for what they hadn’t, and what might come next.
Speakers: Dave Musson, Skills Developer, University of Warwick
11:40 AM - 12:40 PM UK Time
How Queen's University Belfast Leveraged Their Marketing, Building a Reputation Campaign Using Paid Media, Data and Academic Engagement, to Climb Times Higher Education World University Rankings
Queen's University Belfast will break down its reputation campaign which aimed to interrupt the attention of academics worldwide and raise awareness of the university's research and its impact. By exploring paid media tactics with Net Natives, data, academic engagement and results, Queen's and Net Natives will discuss the recipe for success when it came to achieving goals that ultimately helped them climb Times Higher Education World University rankings in 2022.
Speakers: Roberta Usai, Campaign Strategy Manager, Net Natives, Will Harman, Account Director, Net Natives, Peter McConkey, Head of Strategic Marketing and Communications, Queen's University Belfast, Margaret Topping, Pro-Vice-Chancellor for Global Engagement, Queen's University Belfast, Helen McCarthy, Associate Pro-Vice-Chancellor - Academic Business Development. Professor of Nanomedicine, School of Pharmacy, Queen's University Belfast, Kathryn Boyd, Strategic Marketing Manager (Reputation, Engagement and Insight), Queen's University Belfast
11:40 AM - 12:40 PM UK Time
Using Data to Drive Strategic Decisions
We can now track a plethora of information and it can be overwhelming to know where to start. It is often challenging to know exactly what data to pay attention to, how to measure effectively, and the best ways to communicate results. It is tempting to point to the highest number or most exciting result and celebrate that success, however, building a comprehensive strategy to focus on the fundamentals is critical for long-term success.
With your CASE membership, you're already equipped with the rich resources of CASE Insights, which assist in showcasing strategic accomplishments and notable success narratives. This session will guide you on advancing your data journey by keeping you up to date with the latest trends and opportunities. You'll also learn to form strategies anchored in robust data. Moreover, the session will shed light on the prevailing trends in philanthropy and alumni engagement, featuring the valuable insights from CASE's benchmarking surveys, and tools to drive informed decision-making.
Speakers: Deborah Trumble, Senior Director, Research, Council for Advancement and Support of Education, Divya Krishnaswamy, Senior Research Analyst, Council for Advancement and Support of Education