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CASE Europe Annual Conference 2023
CASE Europe Annual Conference 2023
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8:00 AM - 8:45 AM UK Time
Roundtable: The World's First Micro-Prospectus
Less is more.
A whole lot more.
The University of Nottingham launched the world’s first micro-prospectus in Spring 2022.
Our micro-prospectus may be tiny, but it made a huge impact at student recruitment events and open days.
Moving on from a traditional print prospectus has allowed us to save time, budget, energy, paper, and water.
In doing so, we gained positive feedback, high visibility, and enormous staff pride in our prospectus once again.
We hope this candid case study will offer you inspiration, confidence, and advice to launch your own daring and disruptive ideas.
Speakers: Simon Fairbanks, Head of Student Recruitment Events, University of Nottingham
Competencies: Business and Financial AcumenRelationship BuildingIndustry or Sector ExpertiseStrategic ThinkingLeadership
Topics: Branding
8:00 AM - 8:45 AM UK Time
Roundtable: Disasters and Success in International Fundraising
Strasbourg’s (France) museums lost a legacy of 5 million euros when the city decided to close the museums during lunchtime. The Zoo of Cologne (Germany) received a legacy of 26 million USD because of the good memories of the donor’s childhood, a Cologne-born US emigrant. A US-based donor donated a valuable car from the 1920s to a foundation in Switzerland but the costs of entertaining the old-timer were higher than its worth. In this session, we would like to explore what triggers success or disaster in International Fundraising through illustrative real-world examples.
Speakers: Nancy Bikson, Managing Director, Chapel & York, Arnaud Marcilhacy
8:00 AM - 8:45 AM UK Time
Roundtable: How to Fast Track Your Marketing Career
Landing top jobs in HE marketing takes a combination of hard work, experience and learning from others. This session hosted by committee members of the Chartered Institute of Marketing HE Special Interest Group will give you some top tips on how to make your career dreams a reality, with practical advice including your personal brand, the benefits of mentoring, how to find (and fill) the gaps in your CV, the connections that matter and the power of influencing and networking.
Speakers: Helen Bower, Director of Student Recruitment, Global Marketing and Business (Student Recruitment), Northumbria University, Julia Weston, Head of Marketing and Communication, Faculty of Life Sciences, University College London
8:00 AM - 8:45 AM UK Time
Roundtable: Building a Mid Value Donor Programme from Scratch- how to Develop a Mid Value Proposition to Engage Mid Level Donors
How can you attract, acquire and steward mid-value donors, and develop a programme that engages them? In this case study, Imperial College London takes you through how they developed a brand new mid-value programme from scratch. From early brainstorming and insight to engaging academics and conducting qualitative and quantitative research they will take you through the step-by-step process they went through to create and launch a brand new mid-level giving programme.
Speakers: Sacha Anthony, Regular Giving & Legacy Giving Manager, Imperial College London, Amy Cook, Regular Giving Officer, Imperial College London
Topics: Annual Giving
8:00 AM - 8:45 AM UK Time
Roundtable: Folk Tales, the Origin of Soulful Content
Once upon a time, in a land full of magic, there lived the wonderful people of Content Land. They were known for creating inspiring stories everywhere they went. Their gift came from their prized possession: the soul stone. It was given to their ancestors after vowing to keep education evolving. Passed by generation after generation, the stone, and its people, transformed. A normal life, goals, and everyday stress started distorting their gifts. Today they only meet deadlines and follow patterns. Will we be able to shift education and the stories being told to restore the legacy of our people?
Speakers: Emanuel Diaz Miranda, Head of Content Marketing, IE University
Topics: Branding
8:00 AM - 8:45 AM UK Time
Roundtable: The Listening Service: Engaging Your Alumni Community Through Podcasting
Podcasting is one of the biggest growth industries, and as the medium becomes more and more popular, it is the perfect way to engage a growing alumni community. From interviews with Hollywood A-listers to in-depth discussions about the latest on-campus research, podcasting is providing alumni with a new, immersive way to engage with their alma mater. Hear how the University of Leeds has built its own podcast brand, what we have learned, and what this could mean for engagement, stewardship, and donor relations across the Advancement community.
Speakers: Alex Regan, Senior Communications Manager, Advancement Team, University of Leeds
8:00 AM - 8:45 AM UK Time
Roundtable: The Importance of Internal Marketing Resource
The focus of this presentation is the importance of empowering individuals within a team to utilise social media and video making as a means of promoting team objectives. By providing team members with the tools, resources, and autonomy to create content, teams can more effectively build and manage their internal resources. Additionally, empowering team members to take ownership of their own content creation can foster a sense of belonging and investment in the team’s success. This session will also discuss the potential challenges and best practices for implementing such an approach with the social media team at Cambridge University.
Speakers: Hilary Young, Director of Partnerships, 448 Studio, Amy Mollett, Head of Social Media and AV, University of Cambridge