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CASE Europe Annual Conference 2023
CASE Europe Annual Conference 2023
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1:40 PM - 2:40 PM UK Time
Minding the Gap
As the development and alumni relations sector goes through a period of significant churn and staff movement, how can teams maintain momentum and protect existing team members whilst carrying hard-to-fill vacancies? Options include: adapting existing roles, adjusting priorities and deliverables and bringing in short-term resources. Alongside these are considerations about opportunities for staff development, supporting individual and team well-being, management of alumni and donor relationships and maintaining internal reputation and relationships.
Learn how this has been done at three UK institutions where gaps in staffing have included: Director of Development, Head of Philanthropy, PA, Major Gifts and Trusts and Foundations Manager.
Speakers: Catherine Wolfgang, Principal Consultant, Halpin Partnership, Clare Livingston, Campaign Director, University of Aberdeen, James Johnston, Head of Development and Alumni Relations, Sheffield Hallam University
1:40 PM - 2:40 PM UK Time
Customer Experience – How to Proactively Manage and Optimise Customer Experience to Improve Brand Perception, Optimise Conversion and Maximise Retention and Success
Delivering excellent customer experience is important in building brand differentiation, appeal and connection - all of which contribute to recruitment performance. But it’s also critical in ensuring student retention, success and advocacy.
This session explores the components of developing and implementing an effective customer experience strategy, focused on developing an institutional culture that can respond to real-time experience issues and improve institutional performance. We'll share how ongoing monitoring delivers effective support and promotes student success.
This session explores the components of developing and implementing an effective customer experience strategy, focused on developing an institutional culture that can respond to real-time experience issues and improve institutional performance. We'll share how ongoing monitoring delivers effective support and promotes student success.
Speakers: Ed Layt, Head of Consultancy, SMRS, Aimee Kleinman, Education Marketing Consultant, Education Partner
Topics: Branding
3:10 PM - 4:10 PM UK Time
Making Research Comms Work - Beyond Grand Challenge Themes, UN Sdgs, and Research Impact
Research is a central pillar of many of our institutions' strategies, with an increased investment to create dedicated communications and engagement roles to support research activities and raise the profile of our expertise.
But beyond broad alignment to analogous 'research grand challenge themes' or the UN's Sustainable Development Goals (SDGs), how can we ensure a truly strategic approach to engagement with our research outputs which will drive institutional reputation?
This session, working with one of the sector's most senior research comms experts and a partnership of global reputation consultants, will explore global best practices and top tips to optimise your research comms impact.
Speakers: Michael Lavery, CEO, Brand & Reputation, Edd McCracken, Head of Research Communications, University of Edinburgh, Justin Shaw, Chief Higher Education Consultant, Communications Management
3:10 PM - 4:10 PM UK Time
Digital Innovation: A Blueprint to Successful Faculty Alumni Engagement
Faculty collaboration is key to successful alumni engagement, but it is not without challenges, especially in large and complex institutions.
At King’s, we used accessible digital tools to create a user-friendly one-stop-shop form for our nine Faculties to collaborate with the Alumni Office and meaningfully connect with their alumni.
Rich data capture has enabled more tailored support for faculties, increased understanding of stakeholder needs, improved volunteer stewardship and accurate reporting on engagement statistics to inform future programming.
In this talk, we will share our learnings and practical tips for you to support successful faculty engagement and mobilise your alumni community.
Speakers: Agnes Kwong, Alumni Project Manager, King's College London, Eilidh Schatz, Alumni & Stakeholder Engagement Officer, King's Business School, Sophie van Elderen, Alumni & Stakeholder Engagement Coordinator, King’s Business School
Competencies: Relationship BuildingStrategic Thinking
3:10 PM - 4:10 PM UK Time
Using Artificial Intelligence (AI) Language Tools in Advancement Communications
Has chatGPT (or its successor) changed the way you work? If not yet, then it's about to do so!
Natural language AI tools can do your work for you...or can they really? and should they? and will anyone still have a job next year?
Join us to hear practical examples from those who are benefiting from using these tools and learn about the pros and cons, the issues and the ethics, and consider how we can add value in a world where machines can do the talking.
Some short presentations from people sharing their experiences will be followed by roundtable discussions of how, why, when and whether we might all use these tools in our work. Please bring your own examples and experiences for discussion.
Speakers: Claire O'Brien, Philanthropic Communications Associate, University of Cambridge, Simon Nicol, User Support and Improvement Manager, University of Cambridge
3:10 PM - 4:10 PM UK Time
The (Fe)male Fundraiser: A Discussion on the Impact of Gender in Fundraising & Advancement
Research from the Institute of Fundraising shows that over 75% of female fundraisers experience gender stereotyping at work. What does this mean for women (and men) working in higher education fundraising? How does our gender intersect with other aspects of identity to affect our work, and more importantly, how can we negate any harmful consequences?
During this session, a diverse panel of fundraisers will discuss these important questions. Taking an intersectional approach, topics will include:
-The fundraiser-donor relationship
- Imposter-syndrome
- Harassment and safety at work
- The leadership gap
- How we can change this space for the better.
Speakers: Cara McKeown, Philanthropy Officer, University Programmes, The University of Edinburgh, Emily Robin, Senior Director of Development, INSEAD, Maggy Liu, Philanthropy Manager, London School of Hygiene and Tropical Medicine, Finn Judge, Philanthropy Manager (North America), LSE
3:10 PM - 4:10 PM UK Time
Partnering for Inclusion: A Case Study of Working Across Departments and Institutions to Effect Change in the U.K
Following the murder of George Floyd in 2020, Professor Richard Oreffo founded The Cowrie Scholarship Foundation to support talented Black British undergraduate students and he invited VCs from across the U.K. to make a tangible commitment to anti-racism by becoming partner institutions of the new foundation. Over the next three years, more than 25 universities signed up. Come hear from a panel including fundraisers, widening participation experts, and the foundation about how we worked together across departments and institutions to share ideas and resources and about how we are working to continue to deliver collective impact into the future.
Speakers: Liz Reilly, Director of Philanthropy & Donor Relations, University of Edinburgh, Steve O'Connor, Advancement and Civic Engagement Consultant, Stephen O'Connor Consulting, Honorary Fellow, Leicester Institute for Advanced Studies, Laura Cattell, Head of Widening Participation and Deputy Director of Student Recruitment,, University of Edinburgh, Richard Oreffo, Founder, The Cowrie Scholarship Foundation, Alison Shaw, Prof. of Practice for Inclusive Learning, Newcastle University, Ganre Akpubi, Cowrie Scholar, University of Edinburgh
3:10 PM - 4:10 PM UK Time
Creating Strong Relationships with Academic Colleagues
Academic colleagues are a goldmine of content.
Their teaching, discoveries, and adventures can offer a treasure trove of stories to inspire our audiences.
Partnering with academics can help us achieve our goals in student recruitment, fundraising, alumni relations, and public engagement. But do we?
Or are we too sceptical, dismissive, and wary of our academic colleagues?
Do we tell ourselves that academic colleagues and content professionals are incompatible?
This session will offer you tools and tips to enable you to overcome any barriers, or perceived barriers, and forge winning collaborations.
Teamwork makes the dreamwork.
Their teaching, discoveries, and adventures can offer a treasure trove of stories to inspire our audiences.
Partnering with academics can help us achieve our goals in student recruitment, fundraising, alumni relations, and public engagement. But do we?
Or are we too sceptical, dismissive, and wary of our academic colleagues?
Do we tell ourselves that academic colleagues and content professionals are incompatible?
This session will offer you tools and tips to enable you to overcome any barriers, or perceived barriers, and forge winning collaborations.
Teamwork makes the dreamwork.
Speakers: Simon Fairbanks, Head of Student Recruitment Events, University of Nottingham, Catherine Thomson, Senior Communications Manager, St Andrew's University
3:10 PM - 4:10 PM UK Time
Agile Content: How to Use Scrum for Fast, Efficient, User-Centred Content
Whether you create content for alumni, students, the local community or partners, managing content in an educational institution can be a challenging endeavour. Content development can involve multiple stakeholders, tight deadlines and shifting priorities. Scrum is an agile project management approach that can help you navigate complexity to get your content signed off and published faster and more efficiently. Scrum can also help you build happier teams and develop more user-centred content. Scrum was created for software development, but Rhia and Lauren will show you how to adapt it for content management.
Speakers: Rhia Weston, Service Owner - Enhanced Content, Office for National Statistics, Lauren Tormey, Senior Content Designer, University of Edinburgh
3:10 PM - 4:10 PM UK Time
Anti-Marketing: How to Use Negative Personas and Contra-Signalling for Better Positioning
In a healthy marketing strategy and mix, it's important to focus on prospective students that you want to reach and activities that you know work well. Adding elements of "anti-marketing" can sharpen that focus by helping you avoid pursuing activities that are unlikely to help you reach your goals.
In this session, we will explore (1) negative personas: summarised characters representing prospective students that would not be a good fit for your institution; and (2) contra-signalling: communicating relevant aspects of an institution, programme, or location that might be perceived as negative by some applicants but are often overlooked.
Speakers: Gerrit Blöss, Founder & CEO, Study.eu, Laven Fathi Garcia, Communications Manager, Uppsala University