
Student Communications Conference
**SOLD OUT** - Student Communications is now sold out.
Don't miss out on training. Join a global network of marketing and communications professionals at CASE Europe Annual Conference this August - find out more.
Join us in London to share and discuss new ideas and build relationships with peers across the education sector. With speakers from the UK and Europe, the programme is designed for those working in the fields of communications, marketing, fundraising, alumni relations and admissions at any level, and will cover:
- Student engagement
- Branding and campaigns
- Developing the student persona
- Using AI to enhance the student experience
- Segmentation and personalisation
- Engaging with Generation Z
- Student participation and ownership
- Innovations in student communications
Our programmes are put together by volunteers with extensive and current experience in the sector, who understand the challenges you face in your role. View our fantastic line up of speakers and discover something new this June.
Register now to secure your spot!
**SOLD OUT**
Standard rate
£310, CASE Member
£450, Non-member
£260, Schools member
Not a member? See how you can join the network of more than 3,600 educational bodies and 80,000+ professionals.
Programme
09:00 – 09:30 |
Registrations and Refreshments |
09:30 – 09:45 |
Welcome from CASE and the Conference Chairs |
09:45 – 10:45 |
STRATEGY |
10:45 – 11:15 |
Refreshment and networking break |
11:15 – 12:15 |
Breakout session – please select one: SEGMENTATION This session will examine the role of the persona in informing engaging content – looking at how you create them and what they can do for you. Emma and Jo share their own experiences of persona development at the University of Warwick’s, and leave you with tips and tricks to develop personas at your own institutions. 2. Working with Faculties This area of work is crucial if you hope to achieve a joined-up approach to student communications, but it’s often hard to know where to start. This session will cover how you can get the right people on board and right processes in place, no matter how your institution structures its student communications activity. We’ll discuss some tangible examples of how working with faculties can return high impacts, with no extra budget… and you’ll leave with some plans in place for how you can break down the silos within your university. Bonnie Amato Southcott, Faculty Student Experience Manager, King’s College London |
12:15 – 13:15 |
Lunch (roundtable discussion on audits) |
13:15 – 14:15 |
Breakout session – please select one: BRAND In this session we’ll cover how we’ve branded the Glasgow student experience, showcasing two campaigns that have brought our ‘World Changing Glasgow’ and ‘World Changers Welcome’ brand propositions to life: ‘Team UofG’ and ‘Future World Changers’. We’ll share insights into how we have collaborated with colleagues across our institution to ensure our brand is consistent throughout the student life cycle. Plus, we’ll discuss some of the problems we’ve faced along the way and the solutions we’ve implemented. No matter the size of your team or the resources and budget you have available, you’ll come away with tips and takeaways, so we hope you’ll join us! CAMPAIGN |
14:15 – 15:15 |
Breakout session – please select one: DIGITAL Bobby and Mhairi share their own experiences of picking up the camera and doing it themselves, as well their tips and tricks for making bespoke video content for each social platform. 2. Using Voice and Chat Interfaces to Improve the Student Experience. Developed in just 120 days by a small team which included paid students the skill has shown the power that voice and cloud technologies have to form part of student engagement now and into the future. Join us to learn how and why we built it, see it in action, and glimpse where we might go in the future. |
15:15 – 15:45 |
Refreshment and networking break |
15:45 – 16:45 |
WHAT’S NEXT? |
16:45 – 17:00 |
Closing remarks |
Meet the Conference Co-Chairs

Pim van Zanen
Pim is director of marketing and communication at Radboud University, Nijmegen in the Netherlands. His department is responsible for corporate communications, student recruitment, and alumni relations. Prior to this, he worked as a consultant at a full service advertising agency. Pim has previous experience in the financial sector where he was responsible for customer experience delivered by the customer contact centre.

Malcolm Roberts
Malcolm started his career Higher Education communications as an Internal Communications Officer at the University of Sheffield. For four years he worked with staff across the university, telling their stories and planning communications activities and campaigns. The contacts he made in this role proved invaluable when, in 2012, he swapped audiences and became the university’s first Student Communications Coordinator. Over the following years he grew a specialist team around him consisting of experts in film, animation, social media and graphic design. In 2017 the team won its first Guardian and HEIST awards. Their success has continued with a string of sector recognised campaigns and further awards in 2019 from the Guardian, HEIST and two Learning on Screen Awards. Malcolm is now the Head of Student Communications and Creative Content at the University of Sheffield where he has worked for over a decade’ the longest that he has worked for any organisation. Everyday he asks himself how he has been lucky enough to land such an interesting, rewarding, and enjoyable job.
Venue & Transport
Conference will be held at:
173-177 Euston Road
London NW1 2BJ
The seminar will be held at Friends House which is conveniently located in the City. Situated just 5 minutes from Euston Station, Friends house is easy to reach from a number of train, underground and bus routes.
Find further details on the venue and its location here.
Plan your journey at www.tfl.gov.uk or view the full directions to the venue and print the downloadable map.