The following statements will guide CASE V in its work:
CASE V advances and supports educational institutions in the Great Lake District by enhancing the effectiveness of alumni relations, marketing, communications, and fund-raising professionals who serve them. We are also advocates for advancement professions by developing and supporting programs that encourage the development of a diverse, well-prepared pool of professionals. We accomplish this by remaining mindful of - and being responsive to - the particular needs, interests, opportunities, and expertise available within the District.
As the premier professional association for educational advancement in the Great Lakes District, CASE V aspires to be the leading resource for professional development and information, the leading proponent of professional ethics and standards, and the leading advocate for diversity. Our services will be distinguished by their relevance to the District.
Fundamental to CASE V's success is service to education and members as a primary focus; respect for volunteers and staff as leaders, partners, and shareholders; and a commitment to integrity, ethical behavior, and inclusiveness as key characteristics of leadership.
We value the benefit of people connecting with people; the importance of diversity in our organization and the profession; the recognition and encouragement of excellence, and the demonstration of leadership and professionalism within our organization.
CASE V's strategic plan is guided by three goals that are derived from and guided by the four primary goals of our parent organization.
The following strategies guide the initiatives, priorities, human and financial resource direction, and progress of our strategic plan.
IMPERATIVE: Optimize the quality and impact of existing services and programs
IMPERATIVE: Fully understand the professional development needs and interests of advancement professionals in the district and offer programs and services accordingly.
IMPERATIVE: Take full advantage of the expertise and resources available to us on the Board, in the District, and beyond, to optimize our programs and services (both existing and new).