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    2022 Summer Institutes

    Summer Institute in Communications and Marketing 2022

    University of Wisconsin, Madison, WI | July 25 - 28, 2022
    Summer Institute in Communications and Marketing 2022
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    Be a part of the tradition and kick off your career in advancement. CASE's flagship training program is for early-career professionals in communications and marketing. This unique and intensive learning experience provides you with the foundation you need to further your career and impact your institution.

    Join us this summer to hit the books, review the basics, and start on your path to success.

    Join the conversation #casesicm

    Hear what past attendees say about the Summer Institute in Communications and Marketing

    “Prior to attending, I felt alone. I didn't have anyone to relate to and I wasn't exactly sure where to turn. SICM changed all of that for me. I now know what to watch out for, and I built relationships with others who do similar work. I no longer feel alone, because I know there is an entire community of professionals who do what I do and there are resources for us all.”

    “Case SICM was one of the best experiences I've ever had.”

    “I have been a CASE member for more than 10 years. During this period, I have sharpened my skills in brand management, magazine writing, digital media, and communications in general. I am honored to have been coached by dedicated CASE faculty and to learn from my peers in communications and marketing.”

    Why You Need to Attend

    Karla Weber Wandel, Communications Manager in the Office of Student Financial Aid at the University of Wisconsin-Madison, explains why you need to attend the CASE Summer Institute in Communications and Marketing.

    Content Highlights: 

    • Marketing and Communication Fundamentals
    • Going Mobile: Marketing to the Connected Consumer
    • Building an Effective Creative Strategy and Marketing Campaign
    • How Social Listening Drives Communication & Marketing Strategy
    • The Art and Science of Collaboration
    • Crisis Communication
    • Storytelling
    • Campaign Communications

     

    Learning Objectives

    After attending, you will be able to:

    • Identify the elements of a marketing plan, how they work together, and how you might measure their success. 
    • Develop a process to align resources to achieve brand awareness and preference across your institution or within your college or school unit.
    • Prioritize and align resources to maximize efficiencies and outcomes.
    • Use data and research to guide marketing decisions and develop key metrics to measure success. 
    • Identify the elements of an effective, compelling content/storytelling strategy (or campaign) that help your organization achieve its strategic marketing goals. 
    Mike Barzacchini
    Institute Chair

    Mike Barzacchini

    Crystal Apple Winner
    Director, Marketing Services, Harper College
    Our member community loves our conferences. Interested in joining CASE as a member and receiving event discounts?
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    Institute Level 1 - Early Career US/Canada Communications & Marketing

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