Summer Institute in Communications and Marketing 2022
University of Wisconsin, Madison, WI | July 25 - 28, 2022
Be a part of the tradition and kick off your career in advancement. CASE's flagship training program is for early-career professionals in communications and marketing. This unique and intensive learning experience provides you with the foundation you need to further your career and impact your institution.
Join us this summer to hit the books, review the basics, and start on your path to success.
Join the conversation #casesicm
Join us this summer to hit the books, review the basics, and start on your path to success.
Join the conversation #casesicm
Hear what past attendees say about the Summer Institute in Communications and Marketing
Why You Need to Attend
Content Highlights:
- Marketing and Communication Fundamentals
- Going Mobile: Marketing to the Connected Consumer
- Building an Effective Creative Strategy and Marketing Campaign
- How Social Listening Drives Communication & Marketing Strategy
- The Art and Science of Collaboration
- Crisis Communication
- Storytelling
- Campaign Communications
Learning Objectives
After attending, you will be able to:
- Identify the elements of a marketing plan, how they work together, and how you might measure their success.
- Develop a process to align resources to achieve brand awareness and preference across your institution or within your college or school unit.
- Prioritize and align resources to maximize efficiencies and outcomes.
- Use data and research to guide marketing decisions and develop key metrics to measure success.
- Identify the elements of an effective, compelling content/storytelling strategy (or campaign) that help your organization achieve its strategic marketing goals.
Institute Chair
Mike Barzacchini
Crystal Apple Winner
Director, Marketing Services, Harper College
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