Special Events in Advancement
New Orleans, LA | June 12 - 14, 2023
You have the best job on campus, and one of the toughest! Learn strategies and tools you can implement immediately to tackle the challenges campus event planners are currently facing.
This conference is designed for newcomers to the advancement profession and professionals with mid- and senior-level responsibility.
This conference is designed for newcomers to the advancement profession and professionals with mid- and senior-level responsibility.
Learning Objectives
- Discuss how to build an effective engagement strategy for special events
- Demonstrate how data analytics and research can be used to design successful events
- Describe strategies to leverage events to develop the donor pipeline
- Strategize on creative and dynamic methods for engaging alumni
- Assemble a toolkit to support a more person-centered, relationship-based special event.
- Highlight how to create engaging content to connect with constituencies and market your events.
Who Should Attend
- Directors, managers, coordinators of alumni relations events, regional alumni events, advancement events and university events, events and stewardship professionals, event professionals in the president’s office
- Academic event planners
- Newcomers to special events in advancement
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