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    Social Media

    Glasgow, United Kingdom | March 18 - 19, 2020
    Social Media
    • Programme
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    Postponed due to COVID-19
    Location 67 Hope St, Glasgow G2 6AE
    View Map
    In light of the recent and ever changing situation around COVID-19 and in ensuring that the health of our volunteers, members and delegates is paramount, CASE and the Social Media Chairs have taken the decision to postpone the event until the autumn. Dates to be confirmed ASAP.

    Developed by leading practitioners, the CASE Social Media Conference 2020 will allow you to immerse yourself in the latest developments in social media, offering real-world, ready to implement tactics for communications and engagement. This conference is designed for newcomers to the advancement profession and professionals with mid- and senior-level responsibility.

    Welcome from the Chairs

    CASE Social Media Conference (#CASEsmc) is back!

    That's right friends, the much-anticipated annual conference dedicated to HE social media teams of all shapes, sizes, departments, schools, colleges and everything in between will this year take place in the dynamic city of Glasgow.

    Expect to be dazzled by amazing speakers from across the sector along with special guests from outside HE. Panels, workshops, un-forced networking and a welcoming and inviting atmosphere all with the goal of ensuring you get the most out of your social media. Expect to be inspired and empowered.

    Cat Prill, Digital Content Officer, Marketing Co-ordinator, Lancaster University
    Tasha Quinn, Social Media Officer, University of Glasgow

    Why attend?

    • Snapchat? Twitter? Instagram stories? Discover the latest trends in social media and learn from success stories in the higher education sector and beyond
    • Demystify the basics of social media and the impact it can have on your institution and communities
    • Develop impactful social media strategies and measure results to demonstrate value

    See last year's programme here.

    Programme

    09.00 - 09.45   Registration and refreshments  

    09.45 - 10.00   Welcome from CASE and the conference chairs   
    Cat Prill, Digital Content Officer, Marketing Co-ordinator, Lancaster University
    Tasha Quinn, Social Media Officer, University of Glasgow

    10.00 - 11.00    Opening Plenary

    11.00 - 11.30      Refreshment and networking break  

    11.30 - 12.30     Creating Accessible Social Media Content
    Within the education sector we are held to a higher standard when it comes to producing accessible content on social media. In this session you will learn how to use the tools available within each channel to ensure your posts are easily accessed by all.
    Dan Marrable, Director, 448 Studio 

    12.30 - 13.30    Networking lunch  

    13.30 - 14.30   Senior Leaders on Social - How to Build Trust With Academic Leaders and Generate a Community of Advocates on Social Media
    The 2020 Edelman Trust Barometer cites technical and academic experts as higher in credibility than CEOs and board of directors.

    Alongside the 'day to day' messaging activity, how can social media practitioners highlight academic experts within their institutions whilst increasing brand profile and supporting core goals?

    Alistair and Emma will present learnings from advocacy programmes within their respective institutions, from winning over influential academic stakeholders, sourcing content and generating a community of advocates on social media.
    Alistair Beech, Senior Social Media Coordinator, The University of Manchester 
    Emma Gilmartin, Head of Social Media, University of Glasgow

    14.30 - 14.50    Refreshment and networking break  

    14.50 - 15.50    Student Content Creation Panel
    This panel session brings together student content managers, student content creators and showcases tools to help you plan and share. The speakers will give short presentations on one element of student content creation, be that emerging platforms, writing a compelling brief or maximising engagement and reach! Then we’ll open up the floor for questions and talk all things student content as a group.
    Tom Travis, Digital Communications Officer, The University of Nottingham
    Tony Sheridan, Social Media and Digital Content Officer, University of Limerick
    Jennie Grimwood, Senior Social Media Officer, University of Bradford
    Teresa Banos, Student Content Creator (intern), The University of Glasgow
    Dave Musson, Head of Community and Content, The Access Platform (chair)

    15.50 - 16.45  It Started with a Ghost – Successful Social Media Strategy on a Frighteningly Small Budget
    An informative, honest and entertaining look at how a 30-second video created to mark Halloween at Edinburgh Napier University sparked a long-awaited “spiritual” journey for our small inhouse team to develop a new university-wide social media strategy.
    Phil Moar, Content Officer, Edinburgh Napier University

    19.00 - 21.00 Conference Dinner at Qua Italian Restaurant

    09.30 - 10.00   Refreshments and networking   

    10.00 - 11.00    From Mundane to Magic: Using Video for Social Media Storytelling
    Surrounded by some of the greatest minds in the country and enthusiastic students ready to change the world, working in a university can be an exciting place to be and finding fascinating stories to tell on social media a doddle. However, HESM professionals are also all too familiar with the drier sides of our communications duties: the complex research, HR policies, conferences and partnerships that just must be shared on social. But boredom is a state of mind and creativity is the cure! 

    Tasha and Greig will reflect on how a creative approach to video content can help elevate otherwise fairly dry material from the mind-numbing and mundane to attention-grabbing, thumb-paralysing social media gold. 

    The session will highlight some of challenges and barriers to video production faced by many professionals in the sector and open up discussion on how to overcome these obstacles. It will cover the benefits of mixing up your content with both planned and quick, reactive videos. 

    Through discussing case studies, showcasing tools and techniques and frank reflection on some of their best (and worst!) work you’ll leave this session with practical takeaways and the inspiration to create your own engaging video content for social media.
    Tasha Quinn, Social Media Officer, University of Glasgow
    Greig Gallagher, Social Media Officer, University of Glasgow

    11.00 - 11.30     Refreshment and networking break  

    11.30 - 12.30    Ranking and Reputation: How to use Data to Improve Social Media Engagement
    Charlene Allen, Edurank

    12.30 - 13.30   Networking lunch  

    13.30 - 14.30   Content Creation on a Budget
    In this session, Hannah will be discussing specific ways universities can use money saving techniques to create content with impressive results. She'll also be discussing London Met Uni's social media ambassador scheme. The content created as a result of this has proved successful and helped to increase engagement on their social media channels.
    Hannah Aldwinckle, Social Media Officer, London Metropolitan University

    14.30 - 15.30   Podcasting power hour – a workshop about podcasts
    Just about everyone seems to be starting a podcast right now, including Universities. If you’re thinking of doing the same, this session is for you! You’ll get ideas about what sort of show you could create, reasons not to start a podcast, and we’ll make and launch a podcast, right there and then!
    Dave Musson, Head of Community and Content, The Access Platform

    15.30 - 15.45   Refreshment and networking break  

    15.45 - 16.30  How to Inspire your Academics to use Social Media
    Academics are social media gold. Or at least, they have the potential to be… They have lots of exciting stories about their research, teaching and globe-trotting adventures. Their participation in social media activity can achieve institutional goals: public engagement, reputation management, student recruitment, fundraising, and more. But academics often have different priorities. They might be daunted by social media, worried about the time commitment, unsure of best practice, or even how to get started. They might not realise the value they can bring as social media influencers to enhance your brand. In this talk, Simon will offer advice on how to successfully encourage your academic colleagues to establish an identity on social media. Firstly, he will draw upon content strategy tools, such as empathy mapping, to help you better understand your academic colleagues, and how best to sell them the benefits of social media. Secondly, he will offer advice on how to address common concerns from academic colleagues to build their resilience in having social media exposure, and ensure their well-being is supported. Finally, Simon will offer an innovation showcase to provide you with inspiring examples of academic social media activity to take back to your colleagues to spark inspiration.

    Simon Fairbanks, Senior Content Strategist, Pickle Jar Communications

    16.45               Conference ends  

    Prices

    £545, CASE member

    £725, CASE Non-Member

    £436, School Member

    Register 

    CASE is currently experiencing technical issues with credit card payments. If you would like to register for this event, please contact the London office at +442074489940 or [email protected] between the hours of 09:00 - 17:00 (GMT) Monday to Friday.

    Contact Information

    For more information, please contact:

    Olivia Davis
    Educational Programmes Manager
    +44 (0)20 3970 3821
    [email protected]

    Our member community loves our conferences. Interested in joining CASE as a member and receiving event discounts?
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