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    Folio News

    Folio News Writing: Raising the Bar on Brand Journalism

    Year: 2019
    Award Level: Silver
    Award Winner(s): University of Alberta
    Award: Circle of Excellence
    Category: Writing | General News
    See award-winning writing
    From the Nominator

    The three stories in this entry represent an evolution of brand journalism at the University of Alberta. Through the university’s news website, we use a traditional journalistic approach and journalistic techniques to tell U of A stories in a more compelling way to a broader audience. Each of these stories was among the most widely read stories of 2018. Each also reflects a recent shift in mandate for U of A news to focus on appeal, relevance, and usefulness for external readers.

    From the Judges

    Well-written and engaging. Judges agreed the John Lennon story was the highlight! 

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