The CASE Board of Trustees adopted this Statement of Ethics to guide and reinforce our professional conduct in all areas of institutional advancement. 

The principles below are intended to assist alumni relations professionals in fulfilling their role in a manner that will benefit their institution, its alumni and the profession of alumni relations.

The principles are intended to assist them in fulfilling communication and marketing roles in a manner that will benefit their institutions, their profession, and the academic community as a whole.

These ethical principles go hand-in-hand with the expectation that educational fundraising professionals are expected to comply with the letter and the spirit of all laws relevant to charitable giving.

CASE encourages members to share ethical principles with all staff members and volunteers who are engaged in any aspect of advancement on behalf of their institutions. CASE also encourages members to engage volunteers and staff members in conversation about what it means to be ethical and how to put ethical principles into practice.

Real or apparent conflicts of interest, if not managed properly, can seriously undermine that trust.

CASE provides guidance on compensation for fundraising performance, external and third party compensation, and supplemental compensation. 

A set of core principles were identified by CASE Europe, the Ross Group and the 1994 Group of Development Directors to provide guidance for European institutions regarding the acceptance of gifts.

The Donor Bill of Rights outlines the rights of donors in the work of philanthropy.