A senior leader and passionate storyteller specialising in strategic and structural transformation, Tracy Chalk joined The University of Newcastle in 2018 as Chief Marketing Officer overseeing the centralisation of branding, marketing, communication, and student recruitment. This followed two years at University of the West of England where she led a complex transformation of marketing, communication, internal engagement, alumni relations, and philanthropy. Chalk entered the higher education sector at Australian National University where she spent seven years leading the development of the university’s brand and marketing strategies.