Tim sets the strategic direction for social media and digital campaigns at the University of Reading, including developing academic profiles to support research promotion, running major video live streams, developing policies and procedures, working with creatives, training student ambassadors, and chasing campus wildlife for that perfect instagram shot.

He worked extensively in recruitment/marketing/social media/web content/digital marketing for the higher ed sector in Australia before moving somewhere with fewer spiders but less sunshine. As a team of one with a daily audience of over 200,000 organic followers, work at Reading is a busy mix of strategic preparation and immediate reactions and is never dull.

Social:
Twitter: @_timwatkins and @UniofReading