CASE Rebrands AMAtlas to CASE Insights
The Council for Advancement and Support of Education today announced that AMAtlas has been rebranded as CASE Insights—a new name and a new way to more easily access the free data, standards, and research benefits available to all CASE members. Through CASE Insights data, standards, and research, members will be better able to make data-informed decisions, demonstrate strategic impact, highlight success stories, and define ethical practices of the advancement profession.
“CASE has long provided valuable data and insights in service of advancement professionals around the world. CASE members’ participation in the growing suite of region and discipline specific CASE surveys has enabled CASE to provide valuable professional benchmarks and analytics to drive strategic advancement decisions for institutions. This new name, CASE Insights, reflects CASE’s commitment to shining an ever brighter light on the centrality of good data for all of our work,” says CASE President and CEO Sue Cunningham.
Specialized resources continue to offer the valuable information previously provided under the AMAtlas name, including educational advancement-related metrics, benchmarks, and analytics that provide a range of other data and resources for schools, universities, and colleges.
Data and research are key focus areas in CASE’s 2022-2027 strategic plan, Championing Advancement. The plan aims to “expand the reach and impact of our research and data services to deliver critical insights that enable advancement leaders to achieve success in reaching their goals.”
“We want all members to be fluent in data,” says Cara Giacomini, CASE’s Vice President of Data, Research, and Technology. “Many members have been deeply impacted by the pandemic. Using data to measure their engagement and philanthropy allows them to distribute their resources more effectively, examine what’s working and what’s not, and identify where they have opportunities to innovate.”
- Insights for advancement
Find tips on how you can start using CASE Insights tools and resources to excel in your role and advance your institution.
- Insights for getting started
Discover the many ways you can contribute to your institution’s success. CASE Insights foundational tools include key metrics, advancement trends, standards and ethical principles, surveys, upcoming events, and FAQs.
- Insights for building strategy
Expand your research capacity while staying current on the active surveys, latest reports, press releases, and presentations available to you.
- Insights for more in-depth data
Create greater impact for your institution. CASE Insights’ benchmarking reports, data access and toolkits, specialized training, and more will help you build your expertise.
“Your participation in CASE Insights research and surveys helps guarantee that our profession has access to relevant, real-time data to inform our collective work advancing education to transform lives and society,” says Cunningham. “We invite you to learn more and engage with these robust resources and tools.”
CASE—the Council for Advancement and Support of Education—is a global, not-for-profit membership association with a vision to advance education to transform lives and society.
CASE is the home for advancement professionals, inspiring, challenging, and equipping them to act effectively and with integrity to champion the success of their institutions. CASE defines the competencies and standards for the profession of advancement, leading, and championing their dissemination and application with more than 97,000 advancement professionals at 3,100 member institutions in 80 countries.
Broad and growing communities of professionals gather under the global CASE umbrella. Currently these include alumni relations, development services, communications, fundraising, government relations, and marketing. These professionals are at all stages of their careers and may be working in universities, schools, colleges, cultural institutions, or other not-for-profits. CASE uses the intellectual capital and professional talents of a community of international volunteers to advance its work, and its membership includes many educational partners who work closely with the educational sector.
Headquartered in Washington, D.C., CASE works across all continents from its regional offices in London, Singapore, and Mexico City to achieve a seamless experience for all its stakeholders, particularly its members, volunteers, and staff.