The CASE Universities' Marketing Forum (CASE UMF) is a voluntary association of university directors of UK marketing and recruitment from the higher education (HE) sector. CASE Europe's executive acts as the secretary for the UMF.
The forum advocates the exchange of ideas amongst HE marketers in order to advance best marketing practice in the sector and develop marketing staff; supports the development of professional knowledge and skills among marketing staff in member institutions; lobbies and liaises with professional and governmental bodies to encourage the development of the profession and works within the sector to increase the understanding and use of marketing principles.
CASE UMF Virtual Gatherings
Previous speakers include Clare Marchant (Chief Executive, UCAS), Mary Curnock Cook (formerly at UCAS), Emma Maskell (Head of Student Engagement and Information, Office for Students) and Nicky Old (Director of Communications, UUK).
Registration details will be sent to those on the JISCMail list. If you would like to join the JISC mailing list, please contact Olivia Davis at [email protected].
Please note that the Universities Marketing Forum (UMF) is for marketing professionals working within universities only. CASE and the UMF reserve the right to cancel your place if you register and are not affiliated with a university
CASE UMF Purpose
To raise the influence and professional standing of higher education marketing practitioners and to enable them to better support the strategic development of their institutions. The forum will seek to do this by:
- Providing opportunities for the sharing of good practice among members
- Supporting the development of professional knowledge and skills among marketing staff in member institutions
- Providing a forum for developing policy advice, lobbying support, and advice and guidance on UK marketing issues
