For the past 16 years, Matt has been immersed in branding, marketing, and advertising. He began his career in political consulting, advising candidates, campaigns, and causes across the country on messaging and marketing. He spent time crafting digitally-led efforts for global brands with IBM iX. And he’s spent the last decade consulting clients within the world of higher education. At 160over90, Matt oversees business operations and strategic development across the agency, consulting closely with clients on research, strategy, creative, and production.