Kevin MacDonell is Executive Director, Advancement Operations for the Advancement Department of Dalhousie University in Halifax, Nova Scotia, Canada. Kevin entered higher education advancement in 2003 as a communications writer and later moved on to prospect research, annual giving, and business intelligence. While pursuing an interest in data analysis, data mining and predictive modeling, he launched the CoolData blog (cooldata.org) in 2009, focused on learning predictive modeling techniques for professionals working in advancement and nonprofits. He has presented widely and is co-author (with consultant Peter Wylie) of a book published by CASE called Score! Data-Driven Success for Your Advancement Team. His new blog, CoolOps.blog, focuses on Advancement Services as a strategic partner in support of the institutional mission.