Kait Lanthier is the director of content strategy at Babson College in Wellesley, MA, where she leads the institution’s digital content strategy. At Babson, she oversees an agile team of storytellers who work across all media to advance the College’s brand, reputation, and mission. Kait has written and leads the implementation of the institution’s editorial and social media content strategies, and specializes in connecting owned, earned, and paid content opportunities for true integration.

A former aspiring magazine journalist, her writing has appeared in print and online in a variety of outlets including USA Today, CosmoGirl, and First for Women magazine. Kait earned her undergraduate degree in journalism and graduate degree in integrated marketing, both from Marist College. Prior to leading content strategy at Babson, she worked in student affairs and first year programs at her alma mater. Follow Kait on Twitter to see how she masterfully integrates GIFS from SNL and The Office into everyday conversation (oh, and to see her cute dog).

Social:
Twitter: @kaitsmith
LinkedIn: https://www.linkedin.com/in/kaitlanthier