Joe Pecor brings more than a decade of experience in digital marketing, with an expertise in advertising operations, strategy, fulfillment, and analytics. He currently serves as the Digital Marketing Manager for the University of Tennessee, Knoxville (UT), developing university-wide digital marketing best practices, processes, and campaign execution. His previous role of Digital & Field Marketing Specialist at the UT School of Information Sciences contributed to an 80% increase in graduate enrollment, doubling undergraduate recruitment goals, a 158% increase in graduate applications from underrepresented groups, and an increase in US News & World report graduate program ranking from 17th to 10th.