Jim is the founder of Future Index®, a trends and strategy consultancy, specialising in Higher Education marketing. Jim specialises in the full marketing spectrum, from product development to promotion, and his work has proved a catalyst for university visions, portfolio development, research storytelling, student recruitment campaigns, alumni engagement and much more. He has taken the Future Index® to over 40 campuses, from Monash in Melbourne to the University of Manchester in his home city, and has delivered keynotes at conferences in the UK, US, Sweden and the Netherlands. Jim is also a hands-on practitioner and is a founding director of Waterfall, a multiple-award winning creative agency in the sector.