Greta Daniels is a fundraising professional with more than a decade of experience in philanthropy. She has extensive expertise in donor engagement strategies, university advancement and development, and annual giving. In her current role, she works with colleges and universities to maximize donor giving through data-driven omnichannel campaigns that meet immediate fundraising goals while also increasing long-term donor pipeline. Previously, Greta served as director of development at the University of Pittsburgh’s School of Health and Rehabilitation Sciences—a groundbreaking, nationally recognized research facility. Her efforts helped the school cultivate more philanthropic engagement with alumni, families, friends, and organizations domestically and abroad. Prior to that position, she was the director of annual giving at Point Park University. There she oversaw all aspects of annual fundraising at the university including  direct mail campaigns, campus phonathon program, leadership outreach and cultivation, stewardship communications, and corporate outreach and sponsorship. Greta hold Bachelor’s and Master’s degrees from New York University and achieved her CFRE in 2016.