How higher education communicators rely on transparency, speed, and heart during troubling times
When disaster strikes, communicators (and their educational institutions) need to be prepared. Advancement professionals share lessons learned from the COVID-19 pandemic, as well as past crises, about being transparent, showing heart, and balancing speed with accuracy.
Why expectations, standards, and common purpose are more important than ever to institutions’ success
Healthy accountability is at the core of successful advancement enterprises, but establishing and nurturing a culture of positive accountability can be difficult. Leaders have to be willing to have difficult conversations and find a way to promote performance metrics that empowers employees, avoids micromanagement and leverages an institution’s strategic goals and mission. Team members need to feel like they can rely on their peers and have difficult, even vulnerable, conversations. And individuals must have a clear understanding of expectations and the confidence that all employees are being held to the same standard.
How alumni relations teams have embraced engagement metrics and learned more about their constituents
Alumni engagement metrics have come a long way in a short time and are proving to be crucial to advancement teams. With years of solid data under their belts, many in alumni relations are finding significant results from building systems around these metrics, altering their actions in response, and displaying the value of their work to constituents, institutional leadership, and board members.
Working through a pandemic creates space for creativity and innovation that could have lasting effects
Leaders in each of the pillars of advancement–fundraising, communications and marketing, alumni relations, and advancement services–from different types of schools discuss the ways the global pandemic has changed their work, the way they connect with their colleagues and constituents, and what it might mean for the future of education.
This month marks an important moment in our CASE history. We have fully transitioned into a reimagined organization with one legal board. We've moved away from a complex governance structure involving 11 different legal boards, active across time zones, countries, oceans, and hemispheres. The model now has volunteers at its heart, with a structure that is maximising the immense value that each and every one of them provides.