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Social Media and Community
Social Media and Community
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9:30 AM - 10:30 AM ET
How to Stop Running from Your Analytics Reports
Do you get a little nervous when thinking about marketing analytics?
Oh, snap, how do I create a social media analytics report?
How soon is my next vacation? HELP.
In this session, we will learn how to create a social media analytics performance report, identify which marketing metrics to start tracking, and identify what your goals should be! Discover how social media d-a-t-a ? can help you engage new audiences and how to stop being afraid of spreadsheets ? we've all been there before!
Join us as we walk through a practical example, step-by-step, showing you exactly what to look for, how to read an analytics dashboard, and how to think critically about it.
Lastly, find out how to present your campaign analytics reports! ?
Oh, snap, how do I create a social media analytics report?
How soon is my next vacation? HELP.
In this session, we will learn how to create a social media analytics performance report, identify which marketing metrics to start tracking, and identify what your goals should be! Discover how social media d-a-t-a ? can help you engage new audiences and how to stop being afraid of spreadsheets ? we've all been there before!
Join us as we walk through a practical example, step-by-step, showing you exactly what to look for, how to read an analytics dashboard, and how to think critically about it.
Lastly, find out how to present your campaign analytics reports! ?
Speakers: Sebastian Troitino, Digital Marketing Manager, Lee College
Competencies: Industry or Sector ExpertiseStrategic Thinking