Please be informed that this programme is subject to change.
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08:45 – 09:30 Registration and Refreshments
09:30 – 09:45 Welcome from CASE Europe, NHH and Conference Chair
09:45 – 10:15 Plenary Session: Fairness Across the World Speaker: Prof. Alexander Wright Cappelen, Deputy Director of the Centre of Excellence FAIR, Department of Economics, Norwegian School of Economics (NHH), Norway
A study into people’s fairness and beliefs, where 65,000 individuals from 60 countries make real distributive choices. The report establishes causal evidence on the role of the source of inequality and efficiency considerations for inequality acceptance and illustrates people's beliefs about the main sources of inequality and the cost of redistribution. This session will explain how people's fairness views relate to various country characteristics, showing that there are striking differences between developed and developing countries in both fairness preferences and beliefs.
10:15 – 10:45 Q&A session with Sue Cunningham, President and CEO, CASE
10:45 – 11:15 Refreshments and Networking
11:15 – 12:00 Campfire Discussions
How to Build a Global Alumni Network
Effective Mentoring: The Hybrid Solution
Getting the Most Value Out of an Alumni Community
Interlinking Lifelong Learning Activities & Alumni Relations at our Universities
How to Develop and Nurture Your Advisory Board
Career Design Lab as a Service for Alumni
Hybrid Events
CASE Membership Benefits
12:00 – 13:00 Lunch and Networking
13:05 – 14:00 Select One Session:
How to Reach and Engage Potential Students in the Field of Lifelong Learning
Speakers: Kristian Mehlum Lie, Senior Advisor, OsloMet (Oslo Metropolitan University), Norway, and Elise Finstad, Advisor, OsloMet (Oslo Metropolitan University), Norway
How do you identify and engage with your target audience on digital platforms? How do you decide on which channels to utilize in the marketing mix? How does content matter? What does it cost?
Institutional Alumni Relations Strategy: Laying the Foundations for Synergy Through
Speakers: Mette Slot Eriksen, Alumni Consultant, AU Alumni, Aarhus University, Denmark and Charlotte Thye-Petersen,Alumni Consultant, AU Alumni, Aarhus University, Denmark
In March 2020 the AU Business Committee approved the initiation of a process towards a comprehensive strategy to unify and augment the diverse and fragmented alumni relations efforts of the university’s five faculties.
Five months later the Committee approved the proposal of the cross-faculty working group. Prior to 2020, AU Alumni had become very limited in content – consisting essentially of part-time administration of membership and database.
In early 2023 AU Alumni has been revitalized. Ambitions are high, common content is being created, cross-faculty cooperation is taking shape and systems support is strengthening and opening opportunities for further development.
In this interactive session with emphasis on time for Q&A, we will give you a hands-on presentation of the ends and means – and challenges – of the different stages of our journey – from “no common denominator” to “co-creating a common strategy” to “implementation and the centralized/decentralized balancing act”.
Creating Compelling Narratives with 7 Basic Plots of Storytelling Speaker: Simon Fairbanks, Head of Student Recruitment Events, University of Nottingham, UK
14:00 – 15:00 Select One Session:
CASE Global Reporting Standards /CASE Global Alumni Engagement Metrics Speaker: Divya Krishnaswamy, Senior Research Analyst, CASE, UK
Eight Decades of Societal Impact: Jubilees and Brand-Building Speaker: Birte Marie Horn-Hanssen, Head of Outreach, BI Norwegian Business School, Norway
In 2023, BI Norwegian Business School celebrates its 80th anniversary since its founding in 1943. Throughout 2023, BI’s ambition is to celebrate the school’s proud heritage and provide an abiding legacy for decades to come. The campaign BI80 will deliver significant societal impact, through engaging events, increased scholarship provision, and strengthened partnerships with alumni and the business community. This is a case study of the BI80 campaign. BI is a leading European business school at the forefront of global research, with excellent faculty in finance, economics, accounting, logistics, law, leadership, data science, marketing, communication and strategy. With more than 245 000 alumni, BI is among the most important forces shaping business and society in Norway.
15:00 – 15:30 Refreshments and Networking
15:30 – 16:30 Stormy Internal Waters: Uniting Your Institution for Maximum Impact? Speaker: Teppo Heiskanen, Director for Advancement and Corporate Engagement, Aalto University, Finlandand Bruno van Dyk, Strategic Advisor, Development and Engagement, CIMMYT
How can you bring your entire institution together to work with your donors and alumni for maximum impact? What if the interests of your Dean are in conflict with that of your President? What if your alumni board wants one thing but the university leadership points in another direction? Might your academics be secretly fundraising and not sharing their projects and donors? Where do you even start if your institution is only beginning systematic alumni relations and fundraising – or do you have an advantage precisely because of that? Navigating the internal waters is a skill as important as your external alumni and donor voyages. We will present successful and not-so-successful cases to start the discussion – join us in this interactive plenary where you can share your own frustrations and discoveries!
16:30 – 17:15 Drinks reception
17:15 – 20:00 Free time
20:00 Dinner Kjoettbasaren Bien Basar Vetrlidsallmenningen 2, 5014 Bergen
09:00 – 09:30 Coffee and networking
09:30 – 10:30 Select One Session:
Value-based Brand Positioning Speaker: Evita Strausa, Business Development Expert, Riga Technical University, Latvia
How to Start a Legacy Programme Speaker: Niina Savolainen, Liaison Manager, University of Helsinki, Finland
Segmenting Stakeholders for Effective Engagement: Best Practice from Stockholm School of Economics Speaker: Anna Månsson, Head of Alumni Engagement and Stakeholder Events, Stockholm School of Economics, Sweden
In the world of higher education, stakeholders play a vital role in an institution's success. Therefore, it is crucial to develop an effective stakeholder segmentation and engagement strategy that can help build positive relationships and drive long-term success.
In this presentation, Anna Månsson from the Stockholm School of Economics, will share some best practices from their work with stakeholder segmentation and mapping out a customer journey process which has been used to effectively engage stakeholders.
10:30 – 11:15 Campfire Discussions
How to Build a Global Alumni Network
Effective Mentoring: The Hybrid Solution
Getting the Most Value Out of an Alumni Community
Interlinking Lifelong Learning Activities & Alumni Relations at our Universities
How to Develop and Nurture Your Advisory Board
Career Design Lab as a Service for Alumni
Hybrid Events
CASE Membership Benefits
11:15 – 12:15 Lunch
12:15 – 13:15 Select One Session:
Creating and Measuring Impact through CRM and Master Data Speakers: Ville Krannila, Head of CRM, Aalto University, Finlandand Katja Lahti, Communications Specialist, Aalto University, Finland
Welcome to share your ideas and experiences of creating, shaping and measuring the impact of high-quality master data and CRM!
At Aalto University in Finland, we have gradually implemented a “one CRM” policy which integrates not only alumni and donors, but also partner companies, externally funded research projects, startups emerging from our innovation ecosystem, and customers of our campus services into a single CRM system.
What is the impact of all this on processes, analytics, decision-making, communications, and mindset? In this session, we will share hands-on how this has unfolded, and we invite you to bring your insights and questions to the discussion.
CRM for impact- A point of a journey is not to arrive.
How Can You Raise the Quality of Education by Professionalising Your Alumni Relations Speakers:Kaja Gjersem Nygaard, Head of Office, University of Stavanger, Norway (Founder of the CAR Network), Fredrik Andersson, Alumni Relations Manager, Linköping University, Sweden, Outi Vanhamäki, Alumni Relations Specialist, Tampere University, Finland, and Jevgenija Avedenij, Head of Partnership Development Department, Vilnius University, Lithuania
The Nordic network CAR was founded in the fall of 2021. The network was established to share experiences and work together towards increasing the knowledge, skills and competencies about Nordic ways to work towards alumni. The participating institutions are The University of Stavanger (Norway), Aarhus University (Denmark), Vilnius University (Lithuania), Linköping University (Sweden) University of Tampere (Finland) and the University of Iceland (Iceland). In this session, we will share how we work together to explore how structured alumni work can enhance the quality of education.
Creating Accessible Social Media Content Speaker: Simon Fairbanks, Head of Student Recruitment Events, University of Nottingham, UK
