Engage in thought-provoking sessions that discuss the big challenges and trends in education and advancement. 

Customise your learning by choosing from diverse and specialised topics aimed at different levels of experience:

• Alumni Relations
• Fundraising and Advancement Services
• Marketing and Communications

Take part in these informal discussions to share experiences and best practices with fellow delegates. Group discussions are outstanding avenues for brainstorming and sharing.

10 a.m.
Registration

10:30 a.m.
Welcome

10:45 a.m.
Opening Plenary: Why Philanthropy Matters to Our Economic Well-being

• Why is philanthropy becoming a more critical investment on public good and on our future?
• How does our changing economy impact philanthropy, and vice versa?
• How does philanthropy continue to improve our economic well-being by supporting education, research, entrepreneurship and innovation? What are the challenges in creating such opportunities?
• How can educational institutions work better with philanthropic foundations to mutually achieve common goals? What are the challenges in creating successful partnerships between educational institutions and foundations, and how can we overcome or address these?

12 p.m.
Networking Lunch

1 p.m.
Concurrent Sessions 1 

• Alumni Relations: Young Alumni and Student Alumni Programmes
• Fundraising and Advancement Services: Fundraising in the Middle East/Elements of a Successful “Ask”

2 p.m.
Break

2:10 p.m.
Concurrent Sessions 2

• Fundraising and Advancement Services: Effective Prospect Research Strategies/How to Keep Your Data Clean
• Marketing and Communications: Developing an Integrated Content Strategy

3:10 p.m.
Coffee and Conversations

3:30 p.m.
Group Discussions

4:30 p.m.
Concurrent Sessions 3

• Alumni Relations: Regional Alumni Programmes and Chapters Management

  Salma Oueida, Associate Vice President for Development and Alumni Relations, American University of Beirut

  Many of us in the region have had to overcome challenges as we work to keep worldwide alumni engaged with their alma mater—not just “routine” challenges that result from a diverse alumni community spread out over great distances, but also the challenges posed by sometimes urgent and compelling geopolitical circumstances. These challenges also present opportunities for all of us to communicate with our alumni about how important they are to the university. Alumni care and want to be engaged. This session will focus on some of the initiatives launched at the American University of Beirut, as well as best practices shared by others.
• Marketing and Communications: The Structure of the Advancement and Communications teams

5:30 p.m.
Welcome Reception

7 p.m.
End of the day

CASE reserves the right to change the programme without prior notice.

9 a.m.
President’s Plenary: Communicating the Value of Education
Dr Mariët Westermann, Vice Chancellor, NYU Abu Dhabi

In many places around the world, we are experiencing an environment which questions the value of education and the institutions which deliver it. In some countries, we are seeing a different context, with growing investment in education to order to transform lives and society.

This session will discuss how we might do better, both in our own storytelling about the value of education, and also in ensuring our institutions are more responsive to the growing complexities of society. The plenary will discuss how engaging different stakeholders – donors, alumni, student, academic community and staff, among others is crucial in driving the institutional mission. They will share perspectives on the challenges and differences in the narratives about education, and what institutional heads and advancement leaders can do to advance our institutions. 

10 a.m.
Coffee and Conversations

10:30 a.m.
Concurrent Sessions 4

• Alumni Relations: Class Giving and Alumni Annual Fund
• Fundraising and Advancement Services: Maximising your Giving Strategy: Online Giving, Mobile Giving and Crowdfunding

11:30 a.m.
Break

11:40 a.m.
Group Discussions

12:30 p.m.
Networking Lunch

1:30 p.m.
Concurrent Sessions 5

• Fundraising and Advancement Services: Volunteer Groups and Volunteer Management
• Marketing and Communications: Creating an Integrated Communications Campaign for Advancement Activities

  Dalia Abubakr, Senior Director of Digital Communications, The American University in Cairo
  
  A solid communications campaign is one of the most important success factors of any advancement activity. The session will go through a case study for a successful alumni homecoming communication campaign that was designed in total coordination with the alumni engagement strategy. In this session, we will go through how the communications plan was designed and the different milestones of integration with the alumni engagement strategy. The event was a success and it gave birth to a model that has been used since then for handling the promotion of big alumni events.

2:30 p.m.
Coffee and Conversations

3 p.m.
Closing Plenary

4 p.m.
Closing Ceremony

4:15 p.m.
End of conference

CASE reserves the right to change the programme without prior notice.

Cancellation Policy: Written notification of cancellation is required and should be sent to the CASE Asia-Pacific office.

1. Cancellations received by 22 January 2020 will receive a full refund.

2. Cancellations received from 23 January - 4 February 2020 will receive a refund of the registration fees less a 20% cancellation fee.

3. Cancellations received from 5 February 2020 onwards will not receive a refund, but substitute delegates will be accepted.

4. No-shows will not receive a refund.