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    CASE Advancement Conference in Middle East

    Dubai, United Arab Emirates | February 19 - 20, 2020
    CASE Advancement Conference in Middle East
    • Message from Conference Chair
    • Meet the Planning Committee
    • Speakers
    • Conference Venue / Accommodation
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    SGD 1,650 Member Early Bird
    SGD 2,050 Member Regular
    SGD 2,150 Non-Member Early Bird
    SGD 2,600 Non-Member Regular
    Early bird rate valid until 15 January 2020. Regular rate applies from 16 January 2020. See below to find out what's included in the registration fee.
    The CASE Advancement Conference in Middle East (MEAC) aims to bring international best practices in alumni relations, fundraising, advancement services, marketing and communications to complement the current approaches in university and school advancement efforts in the Middle East and North Africa.

    Over two days of inspiring sessions, interactive workshops and networking, you will hear from peers and senior practitioners, enabling you to gain new global and local insights on advancement and equip you with tools to adopt appropriate strategies for your institutions.

    Why should I attend?

    • Learn best practices from local and international advancement practitioners.

    • Apply new insights and knowledge with a regional perspective.

    • Share stories, discuss challenges and expand your network of peers.

    Testimonial

    The people - all speakers and presenters were excellent!  The calibre of the staff and attendees were amazing. I also liked the pace.

    Sheila Bouri, Communications Manager, American Community School at Beirut (2018 delegate)

    Programme Structure

    MEAC provides advancement professionals with strategic and practical examples and inspiration to build, invigorate or grow the Advancement Programme at your institution.

    Engage in thought-provoking sessions that discuss the big challenges and trends in education and advancement. 

    Customise your learning by choosing from diverse and specialised topics aimed at different levels of experience:

    • Alumni Relations
    • Fundraising and Advancement Services
    • Marketing and Communications

    Take part in these informal discussions to share experiences and best practices with fellow delegates. Group discussions are outstanding avenues for brainstorming and sharing.

    Programme

    10 a.m.
    Registration

    10:30 a.m.
    Welcome

    10:45 a.m.
    Opening Plenary: Why Philanthropy Matters to Our Economic Well-being

    • Why is philanthropy becoming a more critical investment on public good and on our future?
    • How does our changing economy impact philanthropy, and vice versa?
    • How does philanthropy continue to improve our economic well-being by supporting education, research, entrepreneurship and innovation? What are the challenges in creating such opportunities?
    • How can educational institutions work better with philanthropic foundations to mutually achieve common goals? What are the challenges in creating successful partnerships between educational institutions and foundations, and how can we overcome or address these?

    12 p.m.
    Networking Lunch

    1 p.m.
    Concurrent Sessions 1 

    • Alumni Relations: Young Alumni and Student Alumni Programmes
    • Fundraising and Advancement Services: Fundraising in the Middle East/Elements of a Successful “Ask”

    2 p.m.
    Break

    2:10 p.m.
    Concurrent Sessions 2

    • Fundraising and Advancement Services: Effective Prospect Research Strategies/How to Keep Your Data Clean
    • Marketing and Communications: Developing an Integrated Content Strategy

    3:10 p.m.
    Coffee and Conversations

    3:30 p.m.
    Group Discussions

    4:30 p.m.
    Concurrent Sessions 3

    • Alumni Relations: Regional Alumni Programmes and Chapters Management

      Salma Oueida, Associate Vice President for Development and Alumni Relations, American University of Beirut

      Many of us in the region have had to overcome challenges as we work to keep worldwide alumni engaged with their alma mater—not just “routine” challenges that result from a diverse alumni community spread out over great distances, but also the challenges posed by sometimes urgent and compelling geopolitical circumstances. These challenges also present opportunities for all of us to communicate with our alumni about how important they are to the university. Alumni care and want to be engaged. This session will focus on some of the initiatives launched at the American University of Beirut, as well as best practices shared by others.
    • Marketing and Communications: The Structure of the Advancement and Communications teams

    5:30 p.m.
    Welcome Reception

    7 p.m.
    End of the day

    CASE reserves the right to change the programme without prior notice.

    9 a.m.
    President’s Plenary: Communicating the Value of Education
    Dr Mariët Westermann, Vice Chancellor, NYU Abu Dhabi

    In many places around the world, we are experiencing an environment which questions the value of education and the institutions which deliver it. In some countries, we are seeing a different context, with growing investment in education to order to transform lives and society.

    This session will discuss how we might do better, both in our own storytelling about the value of education, and also in ensuring our institutions are more responsive to the growing complexities of society. The plenary will discuss how engaging different stakeholders – donors, alumni, student, academic community and staff, among others is crucial in driving the institutional mission. They will share perspectives on the challenges and differences in the narratives about education, and what institutional heads and advancement leaders can do to advance our institutions. 

    10 a.m.
    Coffee and Conversations

    10:30 a.m.
    Concurrent Sessions 4

    • Alumni Relations: Class Giving and Alumni Annual Fund
    • Fundraising and Advancement Services: Maximising your Giving Strategy: Online Giving, Mobile Giving and Crowdfunding

    11:30 a.m.
    Break

    11:40 a.m.
    Group Discussions

    12:30 p.m.
    Networking Lunch

    1:30 p.m.
    Concurrent Sessions 5

    • Fundraising and Advancement Services: Volunteer Groups and Volunteer Management
    • Marketing and Communications: Creating an Integrated Communications Campaign for Advancement Activities

      Dalia Abubakr, Senior Director of Digital Communications, The American University in Cairo

      A solid communications campaign is one of the most important success factors of any advancement activity. The session will go through a case study for a successful alumni homecoming communication campaign that was designed in total coordination with the alumni engagement strategy. In this session, we will go through how the communications plan was designed and the different milestones of integration with the alumni engagement strategy. The event was a success and it gave birth to a model that has been used since then for handling the promotion of big alumni events.

    2:30 p.m.
    Coffee and Conversations

    3 p.m.
    Closing Plenary

    4 p.m.
    Closing Ceremony

    4:15 p.m.
    End of conference

    CASE reserves the right to change the programme without prior notice.

    Meet the Chair

    Soha Hmaidan
    Chair

    Soha Hmaidan

    Associate Vice President for Advancement Services and Special Events, American University of Beirut

    Soha Hmaidan is the Associate Vice President for Advancement Services and Special Events at the American University of Beirut (AUB) with strategic responsibility for gifts, records and data, prospect research and management, stewardship, campaign reporting, advancement communications, budget, events and protocol. With over 25 years of higher education experience, Soha has secured leadership gifts in support of AUB’s mission and vision and served as Interim AVP for Communications.

     

    Soha holds a BBA and MBA from AUB and is a Certified Professional in HR and compensation. Soha has been actively engaged in the CASE Advancement Conference in Middle East (MEAC) and has spoken at various CASE conferences in Dubai, Hong Kong and at the Association for Advancement Services Professionals.  She currently chairs the CASE MEAC 2020.

    Meet the Planning Committee
    View Planning Committee Bios

    Register now to secure your spot!

    Early bird rates (until 15 January 2020)
    Member: SGD 1,650 / USD 1,215 / AUD 1,725
    Non-member: SGD 2,150 / USD 1,580 / AUD 2,245/

    Regular rates (from 16 January 2020)
    Member: SGD 2,050 / USD 1,510 / AUD 2,140
    Non-member: SGD 2,600 / USD 1,910 / AUD 2,715

    What’s included?
    Conference booklet and meals as indicated in the programme.

    Register Now!

    Cancellation Policy: Written notification of cancellation is required and should be sent to the CASE Asia-Pacific office.

    1. Cancellations received by 22 January 2020 will receive a full refund.

    2. Cancellations received from 23 January - 4 February 2020 will receive a refund of the registration fees less a 20% cancellation fee.

    3. Cancellations received from 5 February 2020 onwards will not receive a refund, but substitute delegates will be accepted.

    4. No-shows will not receive a refund.

    Our member community loves our conferences. Interested in joining CASE as a member and receiving event discounts?
    Join Case

    Contact Information

    For more information, please contact:

    Ms May Ng

    Advancement Programmes Manager
    +65 6813 2521
    mng@case.org

      

    Ms Cheryl Torrado

    Head, Advancement Programmes
    +65 6592 5033
    ctorrado@case.org

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    Conference Asia-Pacific Advancement Services Alumni Relations Communications & Marketing Fundraising Organization & Management

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