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Annual Conference on Marketing and Branding
Annual Conference on Marketing and Branding
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10:45 AM - 11:45 AM PT
The 30-60-90 Day Checklist for New Vice Presidents
Welcome to the C-suite! As a communications and marketing professional you have worked long and hard for a seat at the table. Once you’re there, how will you jumpstart your success? In this session we’ll discuss how to prioritize your time in your first 90 days as a communications and marketing leader. Every attendee will leave with a 30-60-90 Day Checklist that they can customize for their own role and experience. Aspiring Chief Communications Officers, Chief Marketing Officers, and vice presidents are welcome to join.
Speakers: Melissa Richards, Vice President for Communications and Marketing, Hamilton College
Competencies: Leadership
9:30 AM - 10:30 AM PT
An Organizational Roadmap: Marketing Maturity Models in Practice
A marketing maturity model can enable colleges and universities to identify their own level of marketing maturity and establish a relevant roadmap for further developing marketing organizational capability and performance. When plotted out over a period of time and used to measure the skill set of the team, it creates a clear perspective on areas where you need to devote time, attention and resources. During this session, three marketing leaders will share their experiences using a marketing maturity model for organizational development. They will give expert guidance, discussing advantages and potential limitations of creating and using your own maturity model.
Speakers: Rob Zinkan, Vice President for Marketing Leadership, RHB, Jamie Ceman, Vice President of Strategic Marketing and Communications, Chapman University, Dave Sonntag, Associate Vice President, Marketing and Communications, Gonzaga University
Competencies: Leadership
Topics: Branding