The Imperative of Institutional Reputation and Brand: Presidential Perspectives
What are the most important reputational and brand measures and outcomes to university presidents? How do presidents see their role in supporting and championing the work of brand building? How are presidents effectively managing reputational risk in today’s disruptive landscape? How can marketing evolve further as a strategic function, and what will the function look like in 2030 according to university presidents? Hear directly from presidents of Chicago-area universities in this fireside chat-style discussion. They will answer these critical questions, sharing insights and frank perspectives for marketing leaders. The presidents will also discuss institutional reputation and brand in the context of the most significant issues and trends affecting higher education.