Cate Weeks oversees the editorial, social media, and visual creation teams in the Integrated Marketing & Branding Division. In her 20 years at UNLV, she has continually adapted to the changing media landscape to become the chief content architect of the university’s top marketing and communication products. The wins in an always under-resourced environment have come from collaboration, a love of great headlines and stunning images, and an appreciation, as a first-generation graduate, for the impact a college education can make. This year, her free time has been spent coming through recruitment materials as a parent of a high senior.