The RSM Hummingbird Fund was created to support experiential learning by funding grants for student-led projects with local, community, and environmental impacts. From our launch to donors in late 2019, we achieved donations of around €21,000 in the first year of the fund.
We planned to choose the first batch of students in March/April 2020, and create a series of videos and interviews documenting their projects to report on and solicit further donations to the fund. Unfortunately, that’s when the pandemic struck.
With face-to-face filming nearly impossible due to the pandemic, we decided to adopt a completely different approach to feature the students who successfully applied for funding–by filming them being told they were successful on Zoom.
With less than 11 hours of total staff time, and just €300, we managed to record 40 minutes of footage, and create a short, touching, and uplifting video featuring our students.
From the Judges
We liked this video's great focus on the individuals. It's short and effective, employing technology that everyone can use. Effective, resulting in 30% increase in donations. Budget was intentional but modest. Great for social media. Very nicely done.
We told five students that their funding bid was accepted
