As the one who holds the key to the University’s social content calendar, Ashlee’s strategy-first mentality ensures the right message is posted on the right channel and geared toward the right audience. She’s energized by the impact of social in spreading the good news about Purdue, particularly when prominent Boilermakers amplify content she’s shared.  

When she wants to unplug, Ashlee strolls to a downtown coffee shop for an iced latte and then pauses outside the Lazy Cat Lounge to observe feline antics through the window. She’s an avid concertgoer — country music is her favorite. She also appreciates rising acts before they make it big.