Alex Garrido is the Director of Digital Marketing and Marketing Analytics at the University of Texas Rio Grande Valley (UTRGV), a public institution with over 29,000 enrolled students. He leads a team of ten digital marketing professionals who oversee all institutional social media and online marketing campaigns. Prior to joining higher education, he owned and operated a digital marketing agency based out of Houston, Texas.

During his tenure at UTRGV, he demonstrated to his administration the benefits of expanding their marketing division through data-driven strategies that boosted enrollment through brand enhancement and effective digital market targeting. This enabled his team to expand its membership despite a state-wide hiring freeze. His efforts were further recognized at the highest level of the University of Texas System, as his team was awarded the 2019 University of Texas System Chancellor’s Excellence Award in Communications for having increased online graduate student enrollment by 20% while reducing marketing spending.