Skip to main content

CASE

CASE

Main Menu

  • Learning
    • Conferences & Events
      • In-Person Events
      • Online Events
      • Past Events
    • Online Learning
      • CASE Learning Center
      • Onboard Into Advancement
    • Scholarships
    • CASE@Campus
    • CASE Academy
    • Present at a Conference

    CASE Academy

    CASE Academy

    Join us at CASE Academy and unlock the leader within you. At this exclusive online course,  you’ll embark on a learning journey alongside colleagues from diverse advancement disciplines.

  • Resources
    • Library
      • Advancement Resource Catalog
      • Subject Guides
      • CASE Files
      • Sample Collections
      • Sample Submission Guidelines
    • Currents Magazine
    • Bookstore
    • Educational Partners Directory
    • Newsroom
    • Public Policy
    • Alumni for Higher Ed
    • All Resources

    Advancement Resource Catalog

    ARC

    Visit the CASE Library's database and search through more than 15,000 articles, books, and white papers. Start your search.

  • Insights
    • Getting Started
    • Today’s Opportunities
    • Building Strategy
    • Surveys
    • CASE Global Reporting Standards
    • Research

    CASE Insights on Generative AI in Advancement

    CASE Insights on Generative AI in Advancement

    In this new interactive report, CASE Insights offers a comprehensive approach for adopting generative AI, based on findings from a year-long research study with advancement practitioners.
     

  • Awards
    • Circle of Excellence
    • Global Individual Achievement Awards
    • Independent School Awards
    • Individual Achievement Awards
      • Distinguished Service Awards
      • CASE Leadership Award
      • Previous Winners
    • CASE District Awards
    • CASE Commonfund College and University Foundation Award
    • Award Recipients

    Circle of Excellence Awards

    COE

    CASE’s annual Circle of Excellence Awards showcase outstanding work in advancement. Meet our exceptional award winners.

  • Connect
    • Regions
      • Africa
      • Asia-Pacific
      • Europe
      • Latin America
      • US/Canada
      • Regional Councils
    • Districts
    • Communities
    • Schools
    • Community Colleges
    • College and University Foundations
    • U.S. Advocacy Action Center
    • Alumni for Higher Ed
    • Volunteer
    • Educational Partners
      • Engage with CASE
      • Marketing Opportunities Available with CASE
      • Industry Advisory Council
      • Educational Partners Directory
      • CASE Standards Champions
      • CASE Media Kit
    • CASE Multi-Cultural Network

    Educational Partners

    Educational Partners

    Meet CASE's Educational Partners - industry thought leaders working with CASE to strengthen schools, colleges, and universities.

  • Talent
    • Career Central
    • CASE Advancement Internship US-Canada
      • Become a Host Institution
      • Intern Spotlight
    • CASE Graduate Trainee Programmes
      • Asia-Pacific
      • Europe
      • US and Canada

    Career Central

    Career Central

    Visit CASE's Career Central to build your team or look for new career opportunities. 

  • About
    • Championing Advancement: CASE Strategic Plan
      • Dispatch from 2027
      • Our Key Focus Areas
      • Implementation
      • Vision, Mission, and Values
      • 2017-2021 Strategic Plan
    • Celebrating 50 Years
    • What CASE Stands For
    • The Evolution of CASE
      • Board Leadership
      • Volunteer Leadership
      • President's Page
    • Offices & Staff
      • Washington D.C.
      • London
      • Mexico City
      • Singapore
      • Senior Staff Listing
    • Membership
    • Giving to CASE
      • Giving Opportunities
      • Impact of Giving
      • Legacy Giving
    • Online Newsroom
      • CASE in the News
      • CASE Experts
      • CASE Media Kit
    • Careers at CASE

    CASE Future Fund

    CASE Future Fund

    In celebration of CASE’s 50th anniversary, CASE is proudly establishing the Future Fund – a visionary philanthropic initiative poised to support and shape the future of the advancement profession. Support the Future Fund. 

  • Membership
    • Create/Manage My Account
    • Become an Institutional Member
    • CASE Membership Primary and Secondary Coordinators
    • Explore Membership Benefits
    • Membership Directory
    • Membership Tutorial Videos

    Member Benefits

    Member Benefits

    Strengthen your advancement operation, including the latest research and trends in advancement, career and professional development programs, and publications. 

    See all membership benefits and contact us today! 

  • Give to CASE
  • Log in
  • Alerts
  • Search
  • Shopping Cart

Breadcrumb

  1. Home
  2. About
  3. Championing Advancement: CASE Strategic Plan
  4. 2017-2021 Strategic Plan

Next Steps

2017-2021 Strategic Plan
  • Reimagining CASE’s Future
  • Our Plan in Context
  • Our Guiding Pillars
  • Strategic Goals
  • Implementation
  • Vision, Mission, and Values
  • Accomplishments
  • Next Steps
  • Governance: One CASE
  • Looking to the Future
  • Project Leadership
  • Broad Stakeholder Engagement
  • Overview of the Strategic Planning Project
Advertisement
Reimagining CASE

Our strategic plan will establish a trajectory that will carry CASE through 2021 and beyond. The tactics section in the appendices provides much greater detail in this regard. While the plan involves significant evolution over a five-year roll out period, we are mindful of the need to make immediate progress in some key areas to send a clear signal of our forward motion and to serve as an accelerant to our future plans. With that in mind, we’ve included here a number of objectives that we intend to achieve within the next 12–18 months.

Systemic challenges

While not reflected specifically in our goals and tactics, there are several systemic challenges that we must address in the very near future to bolster our capacity for moving ahead in the directions suggested by our plan:

  • We will review and refine our governance structure to better meet the needs of our membership. This will be a central focus for a planned leadership congress in the spring of 2017.
  • We will retain an outside independent party to perform a comprehensive audit of our information systems and develop a strategy to improve those systems. Following that audit, we will retain information systems counsel to guide us through those improvements and continuously assess our capabilities. 
  • We will launch a business development unit to lead exploration and facilitate delivery of emerging business opportunities. This unit will broaden our capacity to serve and uncover new and innovative streams of revenue as a means of financing other goals of the strategic plan in support of the membership. Some key initiatives under consideration include a data collection/benchmarking project, the establishment of a CASE consulting practice and the collection and publishing of alumni satisfaction benchmarking data.
Short-range goals
Membership Engagement
  • We will launch a new dynamic website that improves CASE’s capacity to be forward-thinking, member-focused and encouraging of a greater sense of affiliation and loyalty. The website will be the beachhead for a more current and strategically oriented content strategy approach to our communications.
  • We will create alliances with colleagues, associations and potential partners to establish mutually beneficial relationships, create content and develop new activities and services.
Talent Management
  • We will expand graduate trainee and internship opportunities with a specific focus on diversity to build a more robust pipeline for those interested in entering the professions. By 2017, we will increase the number of advancement interns in our U.S. program from 46 currently to 75.
  • We will create a mechanism for competitive analysis of professional development opportunities. This will allow CASE to define core, niche and differentiated positioning opportunities.
Thought Leadership
  • We will create a speakers’ bureau comprising volunteers and senior staff in order to respond to media inquiries more effectively and establish higher visibility for CASE as a thought leader in the sector. We will also position the president as a leading spokesperson for the industry.
  • We will solicit input from our membership and educational partners to define a comprehensive research strategy. We will seek to secure external funding to support the research agenda and expand our capacity to gather, interpret and share research findings.
Global Impact
  • We will build upon the existing strength of the CASE Commissions by testing a regional commission model, beginning with the CASE Europe Annual Conference in 2016. This model will allow us to gain a broader perspective of horizon issues in every region we serve.
  • We will launch an e-mentoring network which will harness the experience and skill of our senior volunteers in ways that will directly support and develop professional capacity in all CASE regions, particularly in emerging areas. This network will amplify the impact of our service in every corner of the sector and ensure greater effectiveness of our member institutions.

CASE

CASE
  • CASE Communities
  • Member Login
  • Careers at CASE
  • Terms & Conditions
  • Privacy Statement
  • Staff Intranet
Connect with CASE
  • Facebook
  • Twitter
  • LinkedIn
  • Instagram

CASE Member Support
+1-202-328-CASE [2273]

CASE

CASE
Close

Search

Popular Searches
Books Advancement events Articles Fundraising Resources CASE Insights Resources Awards CASE Library CURRENTS Talent