Vision

Advancing education to transform lives and society.

Mission

As a catalyst for advancing education worldwide, we inspire, challenge, and equip communities of professionals to act effectively and with integrity to champion the success of their institutions.

Values

We value professional excellence, integrity, and respect for our community of volunteers and staff as partners, stakeholders, and leaders. We aspire to be bold, agile, and innovative. And we are committed, in all that we do, to be collaborative, inclusive, and embracing of diversity.

Strategic Intent

defining the competencies and standards for the profession of advancement, and leading and championing their dissemination and application across the world’s educational institutions. 

Integrated Advancement:

Advancement is a strategic, integrated method of managing relationships to increase understanding and support among an educational institution's key constituents, including alumni and friends, government policy makers, the media, members of the community and philanthropic entities of all types.