Free to CASE Members

Introduction to Integrated Advancement is for professionals new to educational advancement and working in any advancement job function, including Advancement Services, Alumni Relations, Fundraising, and Communications and Marketing.

By the end of this course, you will be able to:

• Differentiate between the core disciplines that make up educational advancement
• Identify the core competencies advancement professionals must develop
• Define the principles, ethics and job responsibilities that encompass each discipline
• Review the key resources that support advancement professionals in their career journey

Designed for professionals new to fundraising, this on-demand onboarding course will provide the foundational knowledge needed to further your career and support the fundraising work at your institution. 

Modules include:

• Introduction
• Components of Annual Giving
• Strategies of Annual Giving
• Stewardship and Donor Relations
• Major Gifts and Pipeline Development
• Campaigns
• Corporate Fundraising

Each module is estimated to take between 30-45 minutes to complete.

Designed for professionals new to alumni relations, this on-demand course will provide the foundational knowledge needed to further your career and support the alumni relations work at your institution. You’ll come away with the knowledge and skills needed to cultivate alumni affinity, host impactful events, and steward volunteers.

Modules include:

• Introduction
• Affinity Engagement
• Regional & Global Engagement
• Young Alumni Engagement
• Alumni Events
• Volunteer & Board Management

Each module is expected to take between 30-45 minutes to complete.

Coming June 2025.

Coming June 2025.