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    Currents - November/December 2023 Golden Record Header

    Currents - November / December 2023

    Graphic Credit: ArtHead/iStock/Getty Images Plus
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    DIGITAL ONLY ISSUE - How to achieve the "golden record" with master data management. Plus, how to engage pandemic-era graduates, match making alumni mentors and student mentees, and chatting about ChatGPT.

    NOVEMBER 1, 2023

    Currents November - December 2023 Golden Record Header

    The Quest for the Golden Record

     

    At the University of Chicago, master data management enables a 360-degree view of constituents. Learn how this practice unlocks the potential of your organization by bringing together technology, processes, and people to ensure that data are uniform, accurate, consistent, and stewarded.

    Feature

    In This Issue:

    Reaching a Unique Generation
    November 1, 2023

    Reaching a Unique Generation

    How alumni teams are giving pandemic-era graduates the tools they need to form connections and give back

    The most recent classes of graduates, shaped by pandemic interruptions to their campus experiences, present a unique set of challenges when it comes to reconnecting with their alma maters. Find out how alumni relations teams are rising to the challenge, with innovative programs and strategies for engaging their newest young alumni.

    • Alumni Engagement
    • Networking
    • Alumni Relations
    Feature
    Currents November - December 2023 Chat GPT teaser
    November 1, 2023

    Chatting About ChatGPT

    What to expect when working with artificial intelligence

    ChatGPT is seemingly taking the world by storm—considered by many to be as revolutionary as the introduction of search engines. Currents checks in with advancement data pro, Daniel Hadley, who shares his expert understanding of ChatGPT and how it can benefit advancement teams, along with words of caution.

    • Artificial Intelligence
    • Data
    • Technology
    Feature
    November - December Currents 2023 Digital Gift Officer teaser
    November 1, 2023

    The Emerging Digital Development Officer Role

    The challenges and promise of virtual engagement

    Fundraising today has become increasingly digital. In the last few years, more advancement teams have created roles devoted specifically to digital engagement. Digital gift officers (or the similarly focused donor experience officer) aim to connect with mid-level donors through email, video, social media, virtual meetings, and more. Here’s a look at what teams have learned so far about the challenges and promise of digital engagement with donors.

    • Donor Relations & Stewardship
    • Online fundraising & giving
    Feature
    November - December Currents 2023 Match Makers teaser
    November 1, 2023

    Match Makers

    The keys to creating a mentoring program that enhances student success and increases alumni engagement

    At Louisiana Tech University, faculty in the College of Applied and Natural Sciences teamed with their development director to create an alumni mentoring program that carefully matched students with alumni in their fields of study. The team outlines how they developed the program, how it has been a boon to students, and demonstrated, through documented outcomes, how it has enhanced alumni engagement and giving rates.

    • Alumni Engagement
    Feature

    Advance Work:

    ‘Tis the Season for Video Excellence teaser
    November 1, 2023

    ‘Tis the Season for Video Excellence

    Six 2023 Circle of Excellence Awards went to end-of-year video holiday messages, including the Dragon School’s “A Present from the Past.” Find out more about this Grand Gold Award-winning film here and watch the other five award-winning videos.

    • Online Communications & Marketing
    Advance Work
    Currents November - December 2023 Breaking Barriers, Building Connection teaser
    November 1, 2023

    Breaking Barriers, Building Connections

    Reaching potential students through current students at XJTLU

    How a student intern launched a student-led brand campaign project centered around recruiting Indonesian students to Xi’an Jiaotong-Liverpool University in China.

    • Communications
    • Marketing and Branding
    Advance Work
    Currents November - December 2023 In Renaming its Business School Teaser
    November 1, 2023

    In Renaming its Business School, a Community College Makes History

    Philanthropist Gail Miller is a role model for women in business

    Salt Lake Community College renamed its business school to honor philanthropist Gail Miller.

    • Donors
    Advance Work

    Departments:

    Sue Cunningham
    November 1, 2023

    President's Perspective: Why Belonging Matters

    Taking diversity, equity, and inclusion to the next level

    CASE President and CEO Sue Cunningham shares how CASE fosters belonging within its offices, her own belonging journey, and the CASE resources available to support advancement teams' efforts to build a culture of belonging.

    • Retention
    • Inclusion & Belonging
    • Diversity
    Department
    Currents November - December 2023 Voices
    November 1, 2023

    Voices: Let it Go

    CASE members share the projects and practices they’ve eliminated

    Members share how their institutions' reunions, donor galas, homecomings, and more are changing as they let go of what doesn't work.

    • Alumni Engagement
    • Donor Relations & Stewardship
    Department
    caroline davis
    November 1, 2023

    Meet the Experts: Caroline Davis

    Taking pride and finding community in volunteer experiences

    Volunteering brings participants enjoyment, community, and inspiration—and can even boost mental health and wellness. Here, Caroline Davis, CASE Co-Executive Director for CASE Europe, shares how volunteering shaped her life and how CASE volunteers strengthen the profession.

    Department
    Currents November-December 2023 Talking Shop Emanuel Diaz Miranda
    November 1, 2023

    Talking Shop: Emanuel Diaz Miranda

    "Storyraising:" fundraising based on storytelling

    Emanuel Diaz Miranda, Head of Content Marketing at IE University in Madrid, Spain, shares his career journey to advancement, the work he's doing to inspire people to think differently, and the behind-the-scenes of his Barbie-themed presentation at the CASE Europe Annual Conference.

    • Marketing and Communications
    • Fundraising Methods
    Department

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