Gender Matters: A Guide to Growing Women's Philanthropy
Author(s): Kathleen E. Loehr
New research shows that women are the drivers of their families' philanthropic decisions. Women give more than men. And when they give, they give differently.
And yet, most nonprofits and educational institutions are still using tried and true fundraising practices that either alienate women, or gain only minimal support from them. Better results are possible when fundraising methods adapt to the new donor realities. In this new book, the author focuses on the specific individual, team and organizational adaptations necessary to increase philanthropic support from women. Loehr breaks through ingrained fundraising behaviors and blind spots that are preventing fundraising teams from reaching new levels of growth in women's philanthropy.