A chance to hear from our faculty and explore their career experiences, what they wish they knew when they started out and ways in which you could position yourselves within your institutions for success. Learning Objective: Develop an understanding of the competencies needed to influence colleagues and stakeholders.

Whilst many of the examples will come from global HE institutions, some will come from other sectors, notably fashion, sport and popular culture. We'll look at the full spectrum of university marketing and comms whilst considering just where existing and emerging channels will fit in the mix. This session promises to enthuse and inspire, reminding us all what an amazing opportunity the world of HE offers us. Learning Objective: Explore the trends facing HE Marketing and Communications