Fundraising: Donor Relations & Stewardship Initiatives
Entries should be an initiative to increase or improve donor affinity that has been in place long enough to have measurable results or outcomes. The initiative can be a single activity or a multi-faceted approach to stewardship.
Implementing an online stewardship initiative
Developing new stewardship reports
Do not enter:
Single publications -- unless they are one component of a larger overall strategy. Enter individual publications in the appropriate Publications category.
Special events -- unless they are one component of a larger overall strategy.
Individual Videos. Enter individual videos in one of the Videos: Fundraising categories.
Judges will score nominations from 1 (lowest) to 10 (highest) in these five areas:
Ability to serve as a model for other institutions
Creativity and innovation
Impact and results
Strategy and methodology
Use of resources (budget, people, and time) and return on investment
Judges also may consider:
Understanding of target audience(s)
Quality and clarity of nomination and supporting materials
Special circumstances/overcoming adversity
Fundraising: Flash/Giving Day Campaigns
Fundraising: Student-led Initiatives
Fundraising: Targeted Campaigns & Appeals
Fundraising: Targeted Campaigns & Appeals (COVID-related)
Publications: Fundraising Annual Reports and Fund Reports
Publications: Fundraising Case Statements/General Cultivation Publications
Publications: President’s Reports and Annual Reports
Special Events: Online Fundraising
Special Events: Online (One-time event)
Special Events: Online (Series)
Special Events: In-person (Single-day)
Videos: Fundraising (Flash Campaign/Giving Day)
Videos: Fundraising and Stewardship (Long)
Videos: Fundraising and Stewardship (Short)
Videos: Videos on a Shoestring (Fundraising)